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PR Tactics: Blogger Relations Advice

02/04/2015

Blogger relations; can it be time consuming? Yes, but is it a waste of time? True blogs are an influential channel to reach a highly targeted and engaged audience and an important component of your SEO strategy, but so many brands’ SEO teams simply buy their way into blogs and in doing so, waste their money and their time.

Convincing a blogger that the brand is a good fit and asking them to commit to …

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Top PR internship tips

12/02/2015

 

We are always on the look-out for a brilliant intern; someone who’s hard-working, willing to get stuck-in, and committed to showing us why they’d be a great asset to our team. In exchange, we believe we offer a great environment for interns to thrive, learn about PR from the bottom-up and go on to secure that first role in PR.

Although we’ve had some fantastic interns, we’ve also had a mountain of generally uninspiring …

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2014 in a Snapshot – Life of a London PR Agency

24/12/2014

The chestnuts are roasting on an open fire, we have a bottle of fizz doing the rounds and we’re all stuffed with mince pies. It can only mean one thing… it’s Christmas!! As a London PR agency, we can’t let the year come to an end without reflecting on the year – the highs, the lows and the fun times…

It’s the culmination of a wonderful year here at Cherish. 2014 is the year we …

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PR Investment – When’s the Right Time?

21/11/2014

PR stands for reputation, like a developer stands for coding, or a gardener stands for gardening – but when is the right time to make PR investment? It requires daily dedication, a long term commitment, monitoring and learning to make it better. It could be that for those failed campaigns we have noticed, they simply didn’t commit to PR after the big launch, maybe because the funds weren’t in place. Without a long term commitment, …

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Client Snapshot: Uniform Dating Blogger Campaign

23/07/2014

What do you get if you take one TV and Michelin Star chef otherwise known as Michael Caines, add to that the online dating site Uniform Dating, mix in 30 food bloggers and throw in a brand new recipe app called Uniform Foodies? Here we share with you an overview of our blogger campaign.

The answer (and delicious end result) is the ‘Foodies 100 Blogger Challenge with Uniform Foodies & Michael Caines’ and Uniform Dating …

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Top Tips: Successful Show Event PR

01/05/2014

The great and good of the publishing world descended on Earl’s Court this month for the London Book Fair. With some of the biggest publishing companies in the world investing thousands in sparkling stands and endless parties, it’s pretty hard to stand out. Show event PR is easier said than done, but get the formula right and you can really own the show!

Or is it?

The smart companies forget battling it out on the …

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The future is here and it’s wearable technology!

19/03/2014

Cherish attended the Wearable Technology Show on Tuesday 18 March in London’s Olympia. We were there to support Anastasia Emmanuel, UK Marketing and Community Manager for client Indiegogo, who took part in the ‘Crowdfunding Head to Head’ panel discussion. You can read the Storify of the panel discussion here.

The panel discussed how designers of wearable technology can use crowdfunding platforms to raise the capital to produce their product. One product which has not only …

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PR Insight: The Digital Revolution Boom

12/03/2014

It’s the 25th anniversary of the World Wide Web and Cherish’s MD Rebecca Oatley looks back with fond memories of her days at the beginning of the digital revolution boom.

I remember it now.
7am, wet, cold and standing outside a hotel in Kensington ready to launch some weird and wonderful open operating system called Unix. Not just any old Unix. This was Unix System Five, version 4, now known as the immensely catchy SysV. …

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Client Snapshot: Indiegogo Startup Business Funding – IWD

07/03/2014

Cherish’s client Indiegogo, the world’s first and largest crowdfunding website, is not only celebrating International Women’s Day (IWD) on March 8 – they’ve been running a campaign all week where they’ve partnered with organisations and individuals to amplify opportunities for women by showcasing their campaigns from 3 – 8 March – championing startup business funding,

As of 6 March, a whopping $1,044,649 has been contributed to IWD campaigns featured on the partner page. There are …

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Client Snapshot: SmugMug UK consumer launch

28/08/2013

At the end of July, Cherish were proud to introduce US photography platform pioneers SmugMug to the UK for its consumer launch. SmugMug offers consumers safe and secure storage of their photographic memories by protecting them with Amazon Web Services, the leader in safe online backup. For both still and video images, SmugMug enables users to keep memories completely private or share them with their loved ones or the public.

Used by professional photographers worldwide …

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Contact

If you are interested in working with Cherish, we would love to hear from you.

Contact

Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

Address

4th Floor
19 Eastbourne Terrace
Paddington
London
W2 6LG

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