Launched in 2014, London Tech Week’s (12th – 16th June) celebration of the best in tech is just around the corner. As well as providing business and networking opportunities for the industry, the festival also showcases the latest in tech trends and innovations.
Below are a few hotly anticipated events that we can’t wait to attend:…Read More
This week the Cherish team attended an event, run by not for profit organisation Developher, which discussed the art of networking in business culture. It was held at the Instagramable offices of MOO and the team from Developher delivered a delightful breakfast session filled with technology industry professionals across a wide range of disciplines. The audience was all ears to hear Sophie Dermaux, Kata Blayer, Eniko Tarkanyszucs and Hannah Mirza discuss the networking do’s and …Read More
By Cherish’s new Consultant, Holly Forrest
Depending on who you ask, the term Public Relations will bring up various connotations, ranging from the outrageous characters of Edina and Patsy to the shrewd Max Clifford. Whilst Edina and Patsy may be great company on a night-out, is that a fair representation of today’s industry?…Read More
Spring has been a busy time in the Cherish office. Product launches, campaign kick-offs and most recently we have had a new member of the consumer technology team join us. With over six years’ experience in the bag, working with the technology sector, Holly Forrest brings a wealth of knowledge to the team.
Having previously worked with household brands, including EE and Avast, Holly’s experience is varied. After beginning her career in the security sector, …Read More
We are moving!…. but just across the road…
We are excited to announce that from the 2nd May 2017 we are moving to a new location, just across the road from our current office in Paddington.
Whilst we have spent the last nine months in a fabulous building – we’ve made some great memories there, it has been a very busy year and we need a little more space to grow as a Public Relations …Read More
We are excited and proud to announce Cherish PR – one of the UK’s outstanding small consultancies, has launched Over There, a new international agency network of boutique tech agencies focused on helping fast-growing, digital brands create compelling international PR campaigns in Europe and beyond.
The Over There agency network is the result of a long-standing partnership between Cherish and HotDot, a leading Berlin-based consumer tech agency, in which UK and German teams have supported …Read More
Whether you like it or not, automated tech is here to stay. In the PR industry, automated tech platforms have made aspects of our roles more efficient, such as putting together coverage reports, scheduling social media posts or collating SEO activity. Sending out press releases and searching for journalist requests, can be accomplished with the click of a button. Yet recently, we have noticed a few services offering to automate the whole PR process.
We …Read More
I can’t recall the reason but completing a PR internship abroad in London has been in my plans for as long as I can remember. I figured what better place to get great PR experience than London? I didn’t know what to expect for my first ever Skype interview with the Director of Cherish, but once I got through that and received the offer, I was thrilled. I had no idea what was waiting for …Read More
Measuring the effectiveness of PR has always been a challenge in the PR industry. In the past, agencies have often looked at AVEs (Advertising Value Equivalent) as a measurement of success, as it compares the monetary ‘value’ of coverage with an advertisement, but it was wrong because values were based on rate card – and who actually pays that – and they didn’t take into account the endorsement of the outlet and the active recommendation …Read More
We live in a digital age and in order to succeed it’s crucial that PR works hand-in-hand with SEO. Most of us consume and share content online whilst on the go, therefore, we need to ensure that any content placed online is easily found on Google and other search engines.
Here are a few benefits of integrating SEO with PR:
Quality content is key to success
Focus on creating content that is unique and relevant …Read More
If you are interested in working with Cherish, we would love to hear from you.
Tel: +44 (0) 203 626 0282
19 Eastbourne Terrace