Food, design and storage but always disruption for this London PR agency

We’re more than two months into 2020 and it’s been a disruptive start to the year for this London PR agency!

In January, we became the UK PR partner for Attic Self Storage, with a brief to drive brand awareness and word of mouth in London and further afield. Attic Self Storage offers convenient storage options for consumers, startups and small businesses with 24-hour, 7 days a week access within a safe, secure and welcoming …

Media Relations: The Folio Society in The Observer – A Case Study

Last month, a member of the PR team secured a brilliant four page feature for our client, The Folio Society, in The Observer, for their new title, The Snow Leopard. ‘Zen and the art of following in your father’s footsteps,’ which was published on the 8th April 2018, across both The Observer and the Guardian online. We were really excited to see this piece go live here in the office,  particularly from a media relations …

London Event: The Folio Society’s ‘The Artful Book’

Last year, our client, The Folio Society celebrated their 70th anniversary by launching a special London event of a display at London’s Victoria and Albert Museum. Entitled ‘The Artful Book: 70 Years of The Folio Society’, the presentation took a look at The Folio Society’s work past and present as the world’s most foremost publisher of illustrated books.

As soon as I heard that The Folio Society would be displaying work at my favourite museum …

Cherish PR welcomes new client to the technology PR portfolio

We are delighted to announce that we have been appointed as the technology PR agency for Lottoz, a fully regulated mobile-first online lottery platform.

Lottoz is owned and developed by new gaming and entertainment tech company Morpheus Games. It gives players 24/7 access to bet on 16 different lotteries across the globe including The Powerball, Mega Millions, EuroMillions and EuroJackpot, The Irish Lottery, SuperEnalotto, La Primitiva and the Oz Lotto.

The account sits within the …

Cherish PR Agency Supports Laundrapp Win at the UK App Awards

We’re celebrating today after our client, Laundrapp, won the Innovation Award at the inaugural UK App Awards last night. Judged by an influential and respected panel of industry experts, the UK App Awards celebrate and reward excellence in apps developed in the UK. This win is a really great example of how a PR agency and client can be true partners.

The judges of the UK App Awards were looking for something special, and to …

The Importance of Events PR in Today’s Landscape

Events PR is a notoriously fast paced business, and new technologies have only pushed it to move even faster. It’s no secret that almost the entire trade has migrated online. Gone are the days of long lunches with journalists. We sometimes spend entire days in email, phone and Twitter conversation instead. With constant and instantaneous methods of communication at our disposal, it’s reasonable to wonder if there’s any need for in person communication at all. …

How to Secure a Front Cover Story

If you picked up a copy of last weekend’s Saturday Telegraph Magazine, you couldn’t have failed to notice the front cover story feature ‘When Lauren Child met Quentin Blake’. We’re very proud to say that this was devised, placed and managed by Cherish’s own Senior Consultant, Sandie Maylor for our client The Folio Society. Here Sandie shares her advice on to secure that exclusive front cover story.

 The Story

The first stage of developing a …

Cherish PR Establishes International Boutique Agency Network

We are excited and proud to announce Cherish PR – one of the UK’s outstanding small consultancies, has launched Over There, a new international agency network of boutique tech agencies focused on helping fast-growing, digital brands create compelling international PR campaigns in Europe and beyond.

The Over There agency network is the result of a long-standing partnership between Cherish and HotDot, a leading Berlin-based consumer tech agency, in which UK and German teams have supported …

How to Make Christmas Product Events Sparkle!

Say the word Christmas to a PR and they will automatically think of July. In our world, Christmas starts at the beginning of summer and runs to the 24th December.  Monthly publications have long lead times and so whilst we are all heading for the beach, magazine editorial teams are planning and preparing bumper festive issues, that’s why we need to be ready to pitch our clients seasonal ranges. This is also one of the …

Client Snapshot: Indiegogo Campaign Media Training Tips

Our media training specialist once said ‘people think they know exactly how to deal with media based on what it’s done in TV dramas and films’, but there’s much more to it and that’s why it’s crucial to understand the media landscape and what makes a story appealing to the media.

One of the most important things for media is timing, significance and proximity. Journalists are looking for stories that are new and trending, but …