14 December 2023 Awareness Client News General News Tech

CARLY CHOOSES CHERISH PR FOR ITS SMART DIAGNOSTIC TOOL

Is it just us or do you have a heart-stopping moment between the time you start your car’s ignition and it fires into action?

It’s a freezing cold morning and you’re late dropping the kids at school/nursery before catching that train into town. Oh no, that moment arrives, you press the button, and nothing happens. Yep, we all need our cars so much and it’s not until they go wrong that you really feel the pain that comes with a breakdown!

The problem is that as cars become more advanced, it seems as if everything is run by a computer, tucked away in an impenetrable black box. There are no easy fixes. Gone are the days when a pair of tights fitted the fan belt (yes there really was an ad for that!?). Nowadays, you need a degree in computing to be able to know when “computer says no?!”

That’s why we were absolutely delighted to find that there is a brilliant diagnostic device that you can simply plug into your car’s OBD port (like a USB) to check on its health. Carly is a consumer-focused CarTech company offering a Universal Onboard Diagnostic Scanner that connects you with your car’s under-the-bonnet data. The device connects to an accompanying app and enables you to access the car’s central computer system to effortlessly read and clear fault codes, perform advanced diagnostics, battery health checks and more. It’s a great tool for giving you peace of mind that your car is running as it should, and to detect any early faults so you can take preventative measures. At the very least, if something goes wrong, it gives you some knowledge to discuss the problem with the garage, avoiding that dread of being ripped off.

Carly has been a HUGE success in Germany and as it builds its business in the UK, it chose Cherish PR to handle its consumer comms and brand awareness. We got started a few months ago and already we’ve had the likes of The Sun, Daily Express, GB News, the Mirror, MSN, Talk News plus a host of automotive media reviewing the handy little device and like us, singing its praises.

With Carly, you don’t need expensive diagnostic tools or weeks at the garage to fix a car problem. In a matter of minutes, you know how your car is feeling, whether you’re a car enthusiast or a complete novice.

We’ll be sharing more of our work over the coming months so watch this space. We’re excited and proud to be part of this small but mighty piece of “oh so clever” tech.

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