TAKING PR TO TIKTOK

Here are CherishPR’s 5 Top Tips for using TikTok in a PR campaign

No other platform has seen the same rise in popularity as TikTok, hitting 689 million monthly users in January 2021, with 17 million of those in the UK alone. The simple TikTok creation format of 15 second videos, soundtracked by catchy music clips has become a wildly popular concept initially amongst younger audiences aged 16-25, but cross-sharing to Instagram and Facebook has …

CHERISH WINS A SILVER FOR SUSTAINABILITY

We have been helping clients with their sustainability PR and communications for a few years now but last month Cherish PR was awarded for its own social and sustainability performance, with a silver medal from the world renowned and globally respected Ecovadis platform.

Ecovadis is the world’s most trusted business sustainability ratings, helping to guide global corporations and small firms like Cherish PR to navigate best practice in every element of their corporate social responsibility.  …

Why good crisis communications are vital when times are tough

I was talking to a friend earlier this week. She was in tears. In the space of 48 hours, her multi-million pound business had shrunk by 60%. She was telling me that her business was in crisis, that she had failed, that she was done.

I am sure these conversations were happening across Europe and the rest of the world at the same time as that call. Confidence has flat-lined, markets have crashed and everything …

2020 will be a new start for UK business as innovation focuses on a sustainable future

2020 is going to be a very different year for the UK. Fresh out of Europe, the UK will be negotiating and entering new trade deals with the world. We’ll be establishing a fresh identity and looking forward to a summer of football as we host several matches in the European Championships. Could we see 2020 as a year when we finally refresh that national pride that’s been missing since the summer of 2012?

From …

PR and communications post-Brexit. How will client and agency campaigns change?

Cherish MD, Rebecca Oatley shares her thoughts…

So the 31st January is the next, no… final deadline for the UK leaving the EU and what the bosses of 1.9 million Limited companies in Britain hope will be the moment that they are finally able to get back to focusing on trading rather than worrying about what will happen next.

Brexit uncertainty and the resultant stasis have caused significant challenges for the marketing industry. According to …

#RaidArea51 is digital PR in progress

RaidArea51 has all the makings of a perfect digital PR campaign.

Tomorrow (20th September 2019), thousands of conspiracy theorists will supposedly storm the Nevada desert to reveal the US secrets stored in Area 51. For those of you closer in age to the area number, this phenomenon may have passed you by but in the new digital world, it’s been on the virtual front page for months.

According to Facebook, there are currently 5000 people …

Remote Working Hacks: How to Achieve your Business Goals

Seventy-four per cent of the UK population work full-time, and 63% of these full-time employees have the freedom to work from home.  The trend of remote working has steadily been increasing over the years.  Both employees and employers recognise the plethora of benefits – from lower overhead costs, increased talent tool to a better work/life balance which could potentially lead to improved employee retention In return, the central question that keeps arising is how one …

TRUMP AND BRAND CONTROVERSIALSM

Love him or loathe him, Trump has consistently held the front pages of Europe’s biggest media outlets over the past week with his unpolitical comments and general lack of social etiquette. Europe’s political pains aside, watching Trump in action on Brexit, on Russia and even on our much loved Royal Family, is a little like watching a car crash. As it unfolds in front of you, you are drawn to it, reeling and horrified from …

Wimbledon – The Rise of Sport Fashion Trends

Wimbledon is a renowned British institution and an important date in the annual social calendar. As the world’s finest tennis players descend on leafy London, attention is equally placed both on and off the court. Now a must-attend for any celebrity and the general public, we take a look at the rise of the sport fashion trends and the stand-out fashion disruptors.

Making Match History

 What began as simple medical gauze wrapped around Fred Perry’s …

Top Summer Beauty Trends 2018 Round-Up

The changing of seasons usually pairs with a style transition. Summer is a time to not only transform your wardrobe (hello shorts and summer dresses) but also give your beauty routine an overhaul. Below we take a look at some of the top summer beauty trends, from make-up to hair and skincare.

Cosmetics

The ‘no make-up’ make up  

First up in a beauty trends round-up is a bold move. Put the eyeliner down. This trend …