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Poetry in the Modern World

24/01/2018

Social media has revolutionised countless human activities and is now a fundamental way for people to interact, capture and share memories. What’s interesting is looking at how social media can help continue legacy forms of art and culture. In this blog, we take a look at how poetry is brought to life in a modern world.

 

Turning Back the Clock

Poetry as an art form predates literacy. Let that sink in. Before we had …

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Cherish PR 2017 – A PR agency review of the year

20/12/2017
PR Agency

As a London-based PR agency working with brands across the globe,  2017 was the year when we learned that smart technology would soon run the home; when we pitched stories of AI and VR breaking boundaries in entertainment; when we showcased two-tone jewellery and when we rekindled a love of classic literature. From product launches, C-level executive media tours and experiential marketing pop-ups to thought leadership campaigns, industry trends and proactive press office opportunities, we’ve …

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The Digital Skills Gap: A postcode lottery?

18/12/2017

Digital skills is currently a hot topic in the UK. The news agenda has been filled with a variety of views and reports, especially from Chancellor Philip Hammond’s autumn budget statement. According to research from Rural England and Scotland’s Rural College – commissioned by Amazon – around 80% of rural firms said they see online tools as key to their future growth prospects, but more than half complained of a lack of digitally-savvy staff and …

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It’s PR, not ER! – World Mental Health Day and PR

10/10/2017

Did you know that public relations is one of the most stressful industries to work in?  Year after year PR ranks in the top ten most stressful jobs in the world, sitting not-so comfortably beside doctors, firefighters, airline pilots & military personnel.  Every PR has heard the saying; ‘It’s PR darling, not ER,’ but judging by this survey, it very well might be!

According to PRCA’s latest #FuturePRoof research on mental health in the industry, …

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Press Office 101: Why good data creates an effective news story

09/12/2016

You may have seen our recent blog post explaining how to create news when there’s none – data being one tool to achieve this. In our latest blog, we are sharing a press office 101 – why good data creates an effective news story. Firstly, not all data makes a good news story. One of the biggest mistakes a business can make is pulling one dimensional data that focuses too heavily on itself.  It’s important …

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How to Make Christmas Product Events Sparkle!

21/09/2016

Say the word Christmas to a PR and they will automatically think of July. In our world, Christmas starts at the beginning of summer and runs to the 24th December.  Monthly publications have long lead times and so whilst we are all heading for the beach, magazine editorial teams are planning and preparing bumper festive issues, that’s why we need to be ready to pitch our clients seasonal ranges. This is also one of the …

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PR Tactics: Days of Note News Hijack

13/09/2016

Today marks Roald Dahl ‘s 100th birthday, and what would a centenary celebration be without a fanfare of press coverage!? These types of anniversaries are priceless for editorial opportunities in the press, and where ever possible, should be taken full advantage of – a perfect news hijack opportunity.

Buoyed up by the much-anticipated release of The BFG movie last month, the press can’t get enough of anything and everything Roald Dahl. Making sure you time …

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Lifestage vs. Snapchat – Vlogging Social Media

22/08/2016

The battle of the vlogging social media – lifestage vs Snapchat – who will win? Lifestage, Facebook’s latest app allows you to make short biographical video clips to build a profile. It competes with Snapchat for the attention of teenagers, a demographic Facebook itself has been losing traction with. But is Lifestage really so different from Snapchat? We outline the similarities and differences for you:

Similarities

Both apps allow you to make videos. Lifestage works…

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PR Tactics: Brand Management – Going Back to Basics for AI

19/07/2016

We’ve all read those potentially scary articles about the latest artificial intelligence developments, perpetuating the belief that humans will be destroyed by intelligent Terminator style robots or Dalek hoardes. This sounds like a case for some good brand management, and perhaps now is the time to take it back to basics for the latest technology superstar.

From a communications perspective, AI needs good PR.  There needs to be a much greater focus on clarifying what …

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Top Vlog Hacks: To Vlog or Blog?

16/12/2015

We recently revamped our blog and our shiny new look got us thinking about whether we should start our very own vlog. “Video is the way forward,” cried the tech team! “Creative writing is a skill” cried the consumer team. The truth is that both have a place but it’s a good debate so we thought we’d dig in, here are our top vlog hacks!

A few factors come into play when thinking about which …

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