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#RaidArea51 is digital PR in progress

19/09/2019

RaidArea51 has all the makings of a perfect digital PR campaign.

Tomorrow (20th September 2019), thousands of conspiracy theorists will supposedly storm the Nevada desert to reveal the US secrets stored in Area 51. For those of you closer in age to the area number, this phenomenon may have passed you by but in the new digital world, it’s been on the virtual front page for months.

According to Facebook, there are currently 5000 people …

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I gave up Instagram for Lent and you should too

26/04/2019

I gave up Instagram for Lent.

I never really knew what true craving meant until on Day 1, I popped on my jammies and pulled up the bed covers, and as part of my bedtime routine, I reached for my iPhone to open up a world of beautiful images ready to send me to sleep. The craving was intense. Just one tap to browse beautiful interiors, dream of powder white sands, be creatively inspired by …

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Making a List and Checking it Twice: The Perfect Christmas Product Launch

12/12/2018

The party season is in full swing, decorations are going up and retailers are already pushing seasonal deals – it must mean one thing, Christmas. With the nation hunting down the perfect product to gift their loved ones this festive season, it’s a fight for brands to stand out. From a PR perspective, the festive season begins long before the chilly nights of December, so here’s our advice on how to make the best impact …

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Business Failures: Finding the silver lining

02/08/2018

Failure. It can stop you in your tracks by pulling the wind from your sails. It can be so difficult to bounce back when something doesn’t go to plan. Here at Cherish, if something doesn’t work we have to get back on our feet fast – rethink the idea and take a different approach. We pull the team together and get creative. Most of the time, what didn’t work initially leads to something better – …

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Wimbledon – The Rise of Sport Fashion Trends

13/07/2018

Wimbledon is a renowned British institution and an important date in the annual social calendar. As the world’s finest tennis players descend on leafy London, attention is equally placed both on and off the court. Now a must-attend for any celebrity and the general public, we take a look at the rise of the sport fashion trends and the stand-out fashion disruptors.

Making Match History

 What began as simple medical gauze wrapped around Fred Perry’s …

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Media Spotlight: Broadcast Media Interview with CNBC

04/06/2018

Here at Cherish PR, we love a broadcast media interview. For clients broadcast media interviews can often be that golden opportunity that they feel proud of. One recent broadcast interview we are particularly proud of is a primetime slot with Spoon Guru’s Chairman, Andy Clarke, on CNBC.

CNBC has a whopping average of 104.9 million viewers worldwide, which is mostly made up of senior corporate executives, financial services professionals and high net worth individuals, perfect …

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Brand Strategy – Apple set to take larger slice of streaming market

01/06/2018

Brits love nothing more than a good boxset and chill. In recent years the popularity of nights in watching must-see shows such as Game of Thrones has increased as the new going out is staying in. Streaming giants such as Netflix and Amazon Prime TV have previously dominated the space but is there set to be a new kid on the block? Apple is set to switch brand strategy to take a larger slice of …

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Power up: The best energy boosting power foods

25/05/2018

It’s 3pm. You have been powering through the day and suddenly out nowhere, you hit a wall. Sound familiar? It’s no myth – it may not be every day but the mid-afternoon lull is a very real thing. Unlike Google, Uber and Ben & Jerry’s, not every office is lucky enough to have designated nap rooms where you can catch 30 mins of shut eye and re-power. Also, it isn’t always convenient to whip out …

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Flower Power: The RHS Chelsea Flower Show Trend Guide

23/05/2018

That time of year has once again arrived where thousands of visitors descend on a blooming part of London to see some of the world’s most talented gardeners’ showcase their work. The RHS Royal Chelsea Flower Show has started in spectacular style, and in tradition was opened by a visit from The Queen. In our latest blog we share our top trend guide to see at the horticultural show of the year.

Hiller: A Royal …

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Media Relations: The Folio Society in The Observer – A Case Study

11/05/2018

Last month, a member of the PR team secured a brilliant four page feature for our client, The Folio Society, in The Observer, for their new title, The Snow Leopard. ‘Zen and the art of following in your father’s footsteps,’ which was published on the 8th April 2018, across both The Observer and the Guardian online. We were really excited to see this piece go live here in the office,  particularly from a media relations …

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