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Client Snapshot: Event PR 2013 Round-Up

02/08/2013

Here at Cherish we believe that event PR and stunts can be a fantastic way to improve a brands’ image, garner solid and long-standing journalist relations, and most importantly, bring a client’s brand or product into the public’s awareness though broadcast, print and online media. Of course, an event only works when done properly. You always need to have an objective when planning any stunt or event PR, and a clear idea of what you …

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The Burger Backlash – Why Brand Positioning Is Important

28/06/2013

When earlier this week, Chancellor George Osborne tweeted a picture of himself working late and enjoying a burger at his desk to his 53,000 followers, little did he know the media storm that would follow. Causing a mild media circus, with headlines flying in from across the globe, far from portraying himself as a ‘man of the people’ – which was no doubt the initial objective of the snap – the photo did anything but. …

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PR Talent: What makes you a PR Pro?

10/04/2013

At Cherish we always have our eyes peeled for the latest industry trends and PR practice tactics, but we also love to hear from talent within the PR and marketing industry. Between us all here we’ve had about 70 years’ experience in PR so we thought we’d share our thoughts with you. These days competition is tough and being a people person with a confident telephone manner and a natural flair for writing is no …

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Industry Insight: The end of print publishing

22/02/2013

Does the start of 2013 mark the beginning of the end of the traditional newspaper? The latest Audit Bureau of Circulations figures out this week show that all national newspaper websites have reported bumper traffic growth for January 2013, with all sites posting double-digit month-on-month rises, with Mail Online hitting the record of just under 8 million daily unique browsers! That’s a rise of 13% in just one month. So is this the end of …

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E: info@cherishpr.com
T: @CherishPR

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