WE’RE PROUD TO BE A B CORP!

It’s that time again. 

We are proud to present our annual Wilful Group impact report in line with our group-wide commitment to B Corp. 

It’s amazing to think that we are one of the 10,800 companies who make up the global B Corp community and as part of this commitment, each year we are required to publish our annual impact report as part of our continuous improvement towards being a business for good. 

This year, we are “super proud”. Not necessarily because we have done more but because we have continued to commit to improvement when the wider economic environment has been challenging for all firms. It’s this determination never to sacrifice our values when times are tough that makes us feel good. 

Here are just a few highlights from the year: 

We have committed to listening to and looking after our team, giving them more flexibility, extra perks and a culture which means that 90% of our team have been with us for five years or more. 

We have expanded our senior leadership team to ensure wide representation from all areas of the business. 

We have created pathways for young people to know more about working in PR and for getting a permanent job with the Group. 

We now measure our Scope 3 which means we comprehensively report on all GHG emissions, even moving offices to make sure it was our number one priority. 

We became members of 1% for the Planet meaning we now donate 1% of our annual revenue (not profit) to environmental action. 

We even developed a tool to measure and monitor the carbon output of our influencer campaigns! 

And we introduced a Responsible Business Addendum to all of our contracts to make sure that the partners and clients we do business with respect our commitment and in doing so, we are sharing a greater awareness and understanding of what it means to be a B Corp. 

Check out our 2026 Impact Report on our Wilful Group site, and if you are an ethical brand looking to build greater awareness then give us a call.