DIGITAL PR AND SEO IN THE AGE OF AI
As AI-powered search platforms reshape how brands are discovered online, the relationship between PR...
STARTUP SPOTLIGHT: KATIE FYFE, DAD & DOLLY
What makes a great Founder? What inspires them? What advice would they give to others in their posit...
GUINNESS WORLD RECORDS: A PR TACTIC THAT STILL DELIVERS RESULTS
At Cherish, we’ve spent more than 20 years helping consumer brands turn everyday products into mom...
MICRO-CAMPAIGNS, MAJOR IMPACT: A SMARTER APPROACH TO INFLUENCER MARKETING
As a PR agency working in digital media, we shape campaigns that combine digital media and social me...
BACK TO SCHOOL, BACK TO WORK – AND LET’S BE HONEST ABOUT PR
Half term is over. One week. Five days. And somehow it can feel like a month. Kids going back to sch...
AS AWARDS SEASON BEGINS, WE TAKE A PR LESSON FROM FILM AND TV’S BOLDEST STUNTS AND CAMPAIGNS
Awards season has always been about prestige, performance and sophistication. Red carpets, ac...
THIS JANUARY TAKE A DIGITAL PR LESSON FROM THE BEST TRAVEL CREATORS
Travel bloggers have mastered the art of making people pause, then feel and imagine something dreaml...
THE PR AGENCY GIFT THAT’S TWIXMAS
Twixmas is often overlooked, but it’s one of the smartest times for PR. The days between Christmas...
THE SECRET SAUCE: HOW DIGITAL PR AND INFLUENCER CAMPAIGNS MAKE FOOD AND DRINK BRANDS GO VIRAL
Discover how smart digital PR and influencer marketing turn everyday food and drink brands into vira...
CALLING LONDON’S TECH SCENE: THIS TECH PR AGENCY SAYS WE NEED A STRONGER INNOVATION NARRATIVE
Why London’s tech scene needs more visibility. Cherish PR explores the impact of confident storyte...
NEWSJACKING NEVER GETS OLD: HOW BRANDS CAN STILL WIN THE MOMENT
There’s an age-old consumer PR agency tradition of brands piggybacking on the news agenda to earn ...
WHY EVERY PR CAMPAIGN NEEDS A SUMMER HOLIDAY
Have you ever thought about the inspiration for the very best PR campaign? Perhaps the immediate ima...