TRUMP AND BRAND CONTROVERSIALSM

Love him or loathe him, Trump has consistently held the front pages of Europe’s biggest media outlets over the past week with his unpolitical comments and general lack of social etiquette. Europe’s political pains aside, watching Trump in action on Brexit, on Russia and even on our much loved Royal Family, is a little like watching a car crash. As it unfolds in front of you, you are drawn to it, reeling and horrified from …

Flower Power: The RHS Chelsea Flower Show Trend Guide

That time of year has once again arrived where thousands of visitors descend on a blooming part of London to see some of the world’s most talented gardeners’ showcase their work. The RHS Royal Chelsea Flower Show has started in spectacular style, and in tradition was opened by a visit from The Queen. In our latest blog we share our top trend guide to see at the horticultural show of the year.

Hiller: A Royal …

St. Patrick’s Day – Cue Emerald Hues To Celebrate

The nation will putting up decorations and donning emerald clothes this weekend as we mark St. Patrick’s Day. Synonymous with fun, celebration and Irish luck aplenty, many of us will be marking the day with our own form of celebration.

Across the pond, Chicago famously turns the river that runs through the city bright green – making it a hard-to-miss event. Closer to home we have the annual St Patrick’s Day parade in London taking …

Goodbye NME: The impact of digital publishing

This week NME announced the closure of its weekly print magazine after 66 years as part of its move to digital publishing only. NME will have some fellow magazine buddies though, as other British titles – such as Look, Glamour, Newsweek and Loaded – have also too made the jump to the world of digital publishing.

Here at Cherish, we certainly feel a twinge of sadness saying goodbye to NME magazine. It’s like bidding farewell …

MWC 2018 ROUND-UP: STAYING CONNECTED WITH CONSUMER TECHNOLOGY

The Europe’s biggest consumer technology show, Mobile World Congress 2018, wrapped last week in Barcelona, Spain. We loved reading about the interesting technologies that were revealed, including the flying taxis, courtesy of Huawei; Nubia’s Supercar-inspired Gaming Phone and headset from Modius that sends electronic pulses to help lose weight, so we’ve compiled our favourite consumer technology stories from #MWC2018 below.

Richa Kundnani: “As a loyal android user, it was exciting to see the launch of …

The Best Media Relations Agency Award Goes to…

It’s a busy time in the Cherish office, with summer coming to a close and Christmas in full swing for the lifestyle industry, but we wanted to take a moment out to share some great news with you all. Cherish has been announced the winner in the ‘Best Media Relations Agency – London’ category & ‘TMT Excellence Award for Communications Strategy 2017’ category in the 2017 TMT News Media Awards.

The 2017 Media Awards from …

INTRODUCING OUR OVER THERE NETWORK PR PARTNER IN GERMANY

Earlier this year, Cherish launched its very own international agency network, Over There, to bring together the brightest boutique PR agencies from across Europe and beyond, into one easy-to-manage PR network.

We’re proud to be working alongside network co-founder, HotDot in Berlin. We asked MD Anja Weinhold to tell us more about her agency.…

Cherish PR expands consumer technology team with latest recruit

Spring has been a busy time in the Cherish office. Product launches, campaign kick-offs and most recently we have had a new member of the consumer technology team join us. With over six years’ experience in the bag, working with the technology sector, Holly Forrest brings a wealth of knowledge to the team.

Having previously worked with household brands, including EE and Avast, Holly’s experience is varied. After beginning her career in the security sector, …

Cherish PR Establishes International Boutique Agency Network

We are excited and proud to announce Cherish PR – one of the UK’s outstanding small consultancies, has launched Over There, a new international agency network of boutique tech agencies focused on helping fast-growing, digital brands create compelling international PR campaigns in Europe and beyond.

The Over There agency network is the result of a long-standing partnership between Cherish and HotDot, a leading Berlin-based consumer tech agency, in which UK and German teams have supported …

PR Tactics: Understanding The National News Agenda

Ever looked at a story which is high on the national news agenda and thought “I should be part of that”? Then look to a PR to insert you in the conversation. News monitoring, news-jacking or piggy-backing is a fundamental tool of a media hungry PR who knows when and how to jump on a story.

But an intuitive, experienced and strategic PR equally knows when to leave a news story well alone. This might …