26 November 2021 Awards Business News in Brief

We’re an Award-Winning PR Agency

It’s been quite a year for Cherish! We have become a multi award-winning PR agency, counting the Global Content Awards FMCG Campaign of the Year, the MarCom Awards, Strategic Communications Campaign Platinum Award, and finalist for British Businesswoman of the Year. We’re adding to the trophy cabinet this week after winning Public Relations Agency of The Year at the 2021 Public Relations and Marketing Excellence Awards. What an end to the year! It makes us proud that our work for brands, businesses and good causes is being recognised by the industry.

This year has also seen a major evolution at Cherish towers. We have grown into a much bigger PR firm with our merger with Gong Communications to form The Wilful Group. We have been offering PR for tech startups and scaleups, innovators and disruptors for over 18 years and we’re proud to have supported household brands like eHarmony, Wix.com, Indiegogo and Vimeo along the way. However, we now realise that we have a part to play in promoting the innovators that will avert the impending climate crisis; companies that will help us all change our habits for the better. With our new brand Wilful, Cherish’s role in building awareness of new ways of shopping, entertaining, managing our finances and even dating is now focused on telling the stories of fresh, bright and brilliant innovators in sustainability. We’re also helping established brands shape their communications for the demands of a new audience of climate conscious citizens.

As we said goodbye to 2020, a year when we, like the rest of the PR industry, were reeling from the Pandemic, we couldn’t have imagined that a year later, Cherish would be growing, evolving and celebrating. Sometimes the bad times make us all a little bit better.

Roll on 2022!

Business PR Musings Social Media Trends

5 tips to create newsjacking

Newsjacking is a brilliant PR tactic, however, there are pitfalls to rapid response. Here are our to...

Read Article

Business Just For Fun Trends


In the first of our “Five Minutes With…” interview series, we talk to Nicola Ibison, found...

Read Article

Business PR Musings Trends

5 Remote Working Hacks: How to Achieve your Business Goals

74% of the UK population work full-time, and 63% of these full-time employees have the freedom to wo...

Read Article