20 March 2023 Business General News News in Brief

WELCOME ELOISE, OUR NEW CONSUMER PR MANAGER

We have a new face joining the team at Cherish PR this month, as we welcome Eloise Fuller who has joined us as Consumer PR Account Manager.

Eloise has worked in B2C communications for four years, specialising in entertainment clients like eOne, Hasbro, Universal and Paramount, and she joins the Cherish Lifestyle and FMCG team to look after a portfolio of healthtech and pettech clients.

Eloise has really hit the ground running and in just a few weeks has secured amazing placements for her clients in the Mail Online, Express, MSN, the i newspaper and she’s lining up a TV opportunity or two.

She has also started work on an exciting children’s education and entertainment project, a new client win for the agency.

Eloise joins Cherish PR as the business continues to grow. Since joining The Wilful Group in 2021, Cherish has expanded its services into new areas of tech PR including health and wellbeing, medical, pet and food, attracting new disruptive businesses who are looking to digital PR as part of their growth ambitions.

Eloise, describe your Cherish PR job in three words?

Creative, engaging and exciting!

What have your first few weeks been like?

The team have been so welcoming and lovely, always taking the time to talk me through things and bring me up to speed. It’s been fantastic to hit the ground running on my accounts and it already feels like I am truly part of the furniture. It has been great to learn all about the clients at the agency and all the wonderful ways they are pioneering in their industries, opening my eyes to new topics and areas of expertise.

What are you looking forward to the most?

I’m looking forward to building deeper relationships with the clients on my account and working in harmony with them to continue the amazing consumer PR work that the agency does in supporting clients to reach their goals. I’m also really excited to see what this journey brings for myself, as it’s clear to see Wilful is full of so many talented people to learn from. It will be great to tap into the knowledge of the team to help me develop and grow further in my role at the agency.

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