Poetry in the Modern World

24/01/2018

Social media has revolutionised countless human activities and is now a fundamental way for people to interact, capture and share memories. What’s interesting is looking at how social media can help continue legacy forms of art and culture. In this blog, we take a look at how poetry is brought to life in a modern world.

 

Turning Back the Clock

Poetry as an art form predates literacy. Let that sink in. Before we had …

Read More

Client Snapshot: Mills & Boon Mother’s Day Press Campaign

07/04/2014

Here’s a snapshot into how we worked with Mills & Boon on a press campaign to celebrate Mother’s Day. Romantic fiction publishers Mills & Boon hosted a very special Afternoon Tea at Covent Garden’s BB Bakery. The lucky mums, and their daughters, were treated to a simply delicious spread of mini sandwiches, little quiches, cupcakes and macaroons. To celebrate the release of Mills & Boon’s new short story collection Truly, Madly, Deeply, two of the …

Read More

Client Snapshot: Mills & Boon Underground PR Stunt

04/02/2013

 

We get to be involved in some pretty cool things here at Cherish, and recently that means taking love to the underground with a PR stunt. Have you ever been sat (or stood) on the London underground, gazing around at the many people with their noses in books and newspapers, wishing you had remembered to put that book you’ve been meaning to read into your bag that morning? With busy commutes for many of …

Read More