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MWC 2018 ROUND-UP: STAYING CONNECTED WITH CONSUMER TECHNOLOGY

06/03/2018

The Europe’s biggest consumer technology show, Mobile World Congress 2018, wrapped last week in Barcelona, Spain. We loved reading about the interesting technologies that were revealed, including the flying taxis, courtesy of Huawei; Nubia’s Supercar-inspired Gaming Phone and headset from Modius that sends electronic pulses to help lose weight, so we’ve compiled our favourite consumer technology stories from #MWC2018 below.

Richa Kundnani: “As a loyal android user, it was exciting to see the launch of …

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Business Communications and the Art of Conversation

13/12/2017
Business Communication

Do you talk a lot, a little, ask a lot of questions or prefer to ride the conversation out to see what happens? Well according to ‘We Need to Talk: How to Have Conversations That Matter’ by Celeste Headlee (recently featured in The Guardian), we may need to consider shutting the proverbial pie-hole and take a moment to listen to master the art of conversation. In our latest blog, we take a look at how …

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How to Secure a Front Cover Story

21/08/2017

If you picked up a copy of last weekend’s Saturday Telegraph Magazine, you couldn’t have failed to notice the front cover story feature ‘When Lauren Child met Quentin Blake’. We’re very proud to say that this was devised, placed and managed by Cherish’s own Senior Consultant, Sandie Maylor for our client The Folio Society. Here Sandie shares her advice on to secure that exclusive front cover story.

 The Story

The first stage of developing a …

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Cherish PR expands consumer technology team with latest recruit

05/05/2017

Spring has been a busy time in the Cherish office. Product launches, campaign kick-offs and most recently we have had a new member of the consumer technology team join us. With over six years’ experience in the bag, working with the technology sector, Holly Forrest brings a wealth of knowledge to the team.

Having previously worked with household brands, including EE and Avast, Holly’s experience is varied. After beginning her career in the security sector, …

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Start-up Media Relations – Where do I begin?

13/10/2016

If you are a startup then you’ve probably asked yourself this, “How can I get media as excited about my product as I am?” Getting the media to cover your business can be quite a challenging task, particularly because large business occupies most of the media space, but there’s a couple of tips and tricks to grabbing journalists’ attention and keeping it. Here are our top tips for start-up media relations:

Timing is everything

Pitching …

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Client Snapshot: Indiegogo Campaign Media Training Tips

24/08/2015

Our media training specialist once said ‘people think they know exactly how to deal with media based on what it’s done in TV dramas and films’, but there’s much more to it and that’s why it’s crucial to understand the media landscape and what makes a story appealing to the media.

One of the most important things for media is timing, significance and proximity. Journalists are looking for stories that are new and trending, but …

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PR Tactics: Understanding The National News Agenda

10/06/2015

Ever looked at a story which is high on the national news agenda and thought “I should be part of that”? Then look to a PR to insert you in the conversation. News monitoring, news-jacking or piggy-backing is a fundamental tool of a media hungry PR who knows when and how to jump on a story.

But an intuitive, experienced and strategic PR equally knows when to leave a news story well alone. This might …

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Vice: A media company perfectly shaped for the future?

09/12/2014

Forget the Royal visit; New York is still reeling from Friday night’s 20th birthday party for Vice Media, the punk magazine that has turned into a global multimedia corporation. Far from its grungy roots, Friday night’s event saw Lil Wayne, Ghostface Killah, Scarlett Johansson and the Black Lips taking to the stage; a multi-million dollar line up for a multi-billion dollar corporation. But Vice is also a media company that’s shaped itself for a digitally …

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Celebrity PR – What’s the value?

26/11/2014

One week ago today TOWIE star Gemma Collins sensationally packed her bags and left the celeb infested Australian ‘jungle’ citing “it was just toooooo hard”. Don’t start feeling too sorry for old Gems though, she still banked a reported cool £42k. Not bad for 3 days work. Here we take a look at celebrity PR, the pros and cons in a socially switched-on world.

Many have been left outraged by her sudden departure, the main …

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PR Insight: The Digital Revolution Boom

12/03/2014

It’s the 25th anniversary of the World Wide Web and Cherish’s MD Rebecca Oatley looks back with fond memories of her days at the beginning of the digital revolution boom.

I remember it now.
7am, wet, cold and standing outside a hotel in Kensington ready to launch some weird and wonderful open operating system called Unix. Not just any old Unix. This was Unix System Five, version 4, now known as the immensely catchy SysV. …

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