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The Road to Success: Solving Challenges of High Growth

24/09/2015

This week we hosted a workshop with our client Hired.com for start-ups and small businesses, with the topic of understanding the challenges faced by high growth. High growth is a goal for some small businesses, but at what cost to the longevity of the company? Grow too fast and you can be tripped up by back-end technology and team support, which will cause your customer engagement to free-fall. On the flip-side, not growing fast enough …

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Vice: A media company perfectly shaped for the future?

09/12/2014

Forget the Royal visit; New York is still reeling from Friday night’s 20th birthday party for Vice Media, the punk magazine that has turned into a global multimedia corporation. Far from its grungy roots, Friday night’s event saw Lil Wayne, Ghostface Killah, Scarlett Johansson and the Black Lips taking to the stage; a multi-million dollar line up for a multi-billion dollar corporation. But Vice is also a media company that’s shaped itself for a digitally …

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The future is here and it’s wearable technology!

19/03/2014

Cherish attended the Wearable Technology Show on Tuesday 18 March in London’s Olympia. We were there to support Anastasia Emmanuel, UK Marketing and Community Manager for client Indiegogo, who took part in the ‘Crowdfunding Head to Head’ panel discussion. You can read the Storify of the panel discussion here.

The panel discussed how designers of wearable technology can use crowdfunding platforms to raise the capital to produce their product. One product which has not only …

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PR Insight: The Digital Revolution Boom

12/03/2014

It’s the 25th anniversary of the World Wide Web and Cherish’s MD Rebecca Oatley looks back with fond memories of her days at the beginning of the digital revolution boom.

I remember it now.
7am, wet, cold and standing outside a hotel in Kensington ready to launch some weird and wonderful open operating system called Unix. Not just any old Unix. This was Unix System Five, version 4, now known as the immensely catchy SysV. …

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Client Snapshot: Event PR 2013 Round-Up

02/08/2013

Here at Cherish we believe that event PR and stunts can be a fantastic way to improve a brands’ image, garner solid and long-standing journalist relations, and most importantly, bring a client’s brand or product into the public’s awareness though broadcast, print and online media. Of course, an event only works when done properly. You always need to have an objective when planning any stunt or event PR, and a clear idea of what you …

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Social Media: What does the future look like?

24/05/2013

 

Since its birth in February 2004 by Harvard student Mark Zuckerberg, Facebook has been the world’s most popular and profitable social media platform to date. Now, however, despite its nine year reign and over 1.1 billion users worldwide, with declining monthly users and a drop in its share price, has Facebook finally lost its cool?

While many speculate such a claim in unfounded, the figures suggest otherwise – in the past six months Facebook …

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Client Snapshot: eHarmony Consumer Research

15/03/2013

To get you in the mood here’s a snapshot into some consumer research work we conducted together with eHarmony. Some of you out there may be searching for Mr or Miss Right; the perfect partner who in the current lingo of TV talent shows and property programmes, ‘ticks all our boxes.’ But although we might dream of knights in shining armour or perfect Mila Kunis-lookalike all-round perfect women, the partner we pick to grow old …

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Client Snapshot: Wix.com Brand Networking Event

07/03/2013

Following neatly on from our journalist event on Wednesday, Cherish PR took part in a second event on Thursday of last week, this time for 70 of Wix’ UK-based website users. The focus of this brand networking event was to increase our client’s brand awareness in the UK region. Our client Wix regularly holds free ‘meet ups’ around the globe to help its users with anything from technical migration of their sites, to online branding. …

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Mills & Boon x Lorraine #RacyReads Lifestyle Competition

14/01/2013

There’s been much excitement in the Cherish PR office in recent weeks, due in part to the very exciting lifestyle competition with our client Mills & Boon launched this morning on Lorraine. The British romance publishing giant Mills & Boon have teamed up with the very lovely Lorraine Kelly to launch its Racy Reads viewer competition, a nationwide search to find the next big name in Erotic Fiction. The competition began this morning, Monday 14th …

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