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Client Snapshot: Indiegogo Campaign Media Training Tips

24/08/2015

Our media training specialist once said ‘people think they know exactly how to deal with media based on what it’s done in TV dramas and films’, but there’s much more to it and that’s why it’s crucial to understand the media landscape and what makes a story appealing to the media.

One of the most important things for media is timing, significance and proximity. Journalists are looking for stories that are new and trending, but …

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Client Snapshot: Uniform Dating Blogger Campaign

23/07/2014

What do you get if you take one TV and Michelin Star chef otherwise known as Michael Caines, add to that the online dating site Uniform Dating, mix in 30 food bloggers and throw in a brand new recipe app called Uniform Foodies? Here we share with you an overview of our blogger campaign.

The answer (and delicious end result) is the ‘Foodies 100 Blogger Challenge with Uniform Foodies & Michael Caines’ and Uniform Dating …

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Top Tips: Successful Show Event PR

01/05/2014

The great and good of the publishing world descended on Earl’s Court this month for the London Book Fair. With some of the biggest publishing companies in the world investing thousands in sparkling stands and endless parties, it’s pretty hard to stand out. Show event PR is easier said than done, but get the formula right and you can really own the show!

Or is it?

The smart companies forget battling it out on the …

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Fashion bloggers, tweet boutique and social currency

10/04/2014

The inaugural Bloggers Fashion Week took place from 24-26 March in London and over 200 bloggers were involved – from styling, live blogging and even sashaying down the catwalk.

Working with our client ShopStyle, we organised a Tweet Boutique event to take place from 6 to 7pm on the last day and bloggers were invited to take part by tweeting to Shopstyle and using the hashtag #TweetBoutique. By tweeting, the bloggers built up social currency …

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Client Snapshot: Mills & Boon Mother’s Day Press Campaign

07/04/2014

Here’s a snapshot into how we worked with Mills & Boon on a press campaign to celebrate Mother’s Day. Romantic fiction publishers Mills & Boon hosted a very special Afternoon Tea at Covent Garden’s BB Bakery. The lucky mums, and their daughters, were treated to a simply delicious spread of mini sandwiches, little quiches, cupcakes and macaroons. To celebrate the release of Mills & Boon’s new short story collection Truly, Madly, Deeply, two of the …

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The future is here and it’s wearable technology!

19/03/2014

Cherish attended the Wearable Technology Show on Tuesday 18 March in London’s Olympia. We were there to support Anastasia Emmanuel, UK Marketing and Community Manager for client Indiegogo, who took part in the ‘Crowdfunding Head to Head’ panel discussion. You can read the Storify of the panel discussion here.

The panel discussed how designers of wearable technology can use crowdfunding platforms to raise the capital to produce their product. One product which has not only …

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Client Snapshot: Indiegogo Startup Business Funding – IWD

07/03/2014

Cherish’s client Indiegogo, the world’s first and largest crowdfunding website, is not only celebrating International Women’s Day (IWD) on March 8 – they’ve been running a campaign all week where they’ve partnered with organisations and individuals to amplify opportunities for women by showcasing their campaigns from 3 – 8 March – championing startup business funding,

As of 6 March, a whopping $1,044,649 has been contributed to IWD campaigns featured on the partner page. There are …

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Client Snapshot: SmugMug UK consumer launch

28/08/2013

At the end of July, Cherish were proud to introduce US photography platform pioneers SmugMug to the UK for its consumer launch. SmugMug offers consumers safe and secure storage of their photographic memories by protecting them with Amazon Web Services, the leader in safe online backup. For both still and video images, SmugMug enables users to keep memories completely private or share them with their loved ones or the public.

Used by professional photographers worldwide …

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Client Snapshot: Event PR 2013 Round-Up

02/08/2013

Here at Cherish we believe that event PR and stunts can be a fantastic way to improve a brands’ image, garner solid and long-standing journalist relations, and most importantly, bring a client’s brand or product into the public’s awareness though broadcast, print and online media. Of course, an event only works when done properly. You always need to have an objective when planning any stunt or event PR, and a clear idea of what you …

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Client Snapshot: eHarmony Consumer Research

15/03/2013

To get you in the mood here’s a snapshot into some consumer research work we conducted together with eHarmony. Some of you out there may be searching for Mr or Miss Right; the perfect partner who in the current lingo of TV talent shows and property programmes, ‘ticks all our boxes.’ But although we might dream of knights in shining armour or perfect Mila Kunis-lookalike all-round perfect women, the partner we pick to grow old …

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E: info@cherishpr.com
T: @CherishPR

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