28 November 2017 Client News Tech

Cherish PR welcomes new client to the technology PR portfolio

We are delighted to announce that we have been appointed as the technology PR agency for Lottoz, a fully regulated mobile-first online lottery platform.


Lottoz is owned and developed by new gaming and entertainment tech company Morpheus Games. It gives players 24/7 access to bet on 16 different lotteries across the globe including The Powerball, Mega Millions, EuroMillions and EuroJackpot, The Irish Lottery, SuperEnalotto, La Primitiva and the Oz Lotto.

The account sits within the London-based PR agency’s technology PR team, led by Senior Consultant, Pally Kaur.

Lottoz Founder, Kfir Biton comments, “Cherish PR impressed us with their creative approach and knowledge of digital media in the UK. They understood our position as a business, and what we need to do from a strategic perspective to achieve brand awareness and connect with consumers.”

Cherish PR’s Founder and Managing Director, Rebecca Oatley comments, “Lottoz is a fast-growing and ambitious global digital brand and we are thrilled and excited for the campaign ahead. As a leading agency in the technology PR space, our team has the perfect complement of skills to create an outstanding digital PR campaign to help Lottoz achieve its business objectives.”

For further information, please contact: lottoz@cherishpr.com.

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