Here are our top 3 from 2016
PR stunts are designed to raise eyebrows. Despite the great work out there, there’s no real formula (apart from the sheer creativity) for what makes a stunt work. It could be a simple idea, an activity planned for months or a smart and spontaneous response to world news or events. There’s no limit to the lengths that creative teams will go to create a positive buzz for their …Read More
This is the season for change and you might be thinking about a new marketing or PR team or approach for the New Year. It’s no secret that an effective PR campaign can work towards building your company profile, getting you noticed by investors, potential customers and beyond. However, choosing the right PR team for your business can feel overwhelming.
Whether you want to grow your social media channels or see your company in the …Read More
It’s no secret entrepreneurs and startups need to do more with less. Budgets are almost always tight and PR can often be seen as an unnecessary luxury. However, with a few DIY strategies and tricks of the trade, even the smallest budget can deliver great startup PR.No Budget – The same DIY spirit that got your startup going can be applied to just about anything, including PR. Not being ready to allocate budget doesn’t… Read More
We all know that getting a startup brand off the ground can be time consuming and at times, can feel like an up-hill battle. The last thing you may think about is putting your fledgling business forward for an award. However even at this early stage, the rewards of being shortlisted or winning an award can be numerous, so here’s why you should go for it:
Free marketing – Awards from organisations such as Startups.co.uk …Read More
Let’s face it, unless your one of the rare few startups that the world plucks from obscurity and begins talking excitedly about, you’ll need to work hard to build your profile.
Luckily, there are a number of ways you can get your startup on the right people’s lips, starting with a hard-working PR campaign. Here are some of the benefits of good PR:
Users – PR can help raise your profile by introducing your …Read More
Effective startup PR is like a pair of shoes, one size definitely does not fit all. Whilst you may want the world to know about your new product or service, the reality is that you will have a finite budget with which to work and that will dictate the size and scale of your campaign. A smaller budget, however, doesn’t have lower quality. Here’s how to get startup PR value on a budget.
A targeted …Read More
Let’s say you have successfully launched your startup. Things are going well but you feel like not many people know about you. You have heard that PR could help but you are not sure because you’re not new. Is there anything to PR? This is where startup PR creative campaigns come in.
The good news is that PR can help. A good PR doesn’t just pitch news, he or she knows how to make it. …Read More
If you are a startup then you’ve probably asked yourself this, “How can I get media as excited about my product as I am?” Getting the media to cover your business can be quite a challenging task, particularly because large business occupies most of the media space, but there’s a couple of tips and tricks to grabbing journalists’ attention and keeping it. Here are our top tips for start-up media relations:
Timing is everything
Pitching …Read More
It’s safe to assume that every startup worth their salt wants their moment of glory in Techcrunch and it’s easy to understand why. With a monthly reach of 29 million of the world’s digital thinkers, it offers unrivalled exposure to the tech and investor community. Here we share our guide to securing Techcrunch startup tech PR.
What’s the deal?
Yes, being featured in top industry publication will get your startup or small business invaluable exposure, …Read More
You’ve spent months, even years working on your dream startup, turning it into a reality. After scoring funding, testing your product (over and over and over again) you’re left wondering… what now? How do I take that next step and get my startup noticed? How do I achieve startup growth? This is the perfect time to consider PR.
PR is about getting you and your company noticed by your target audience, whether they are customers …Read More
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