The Burger Backlash – Why Brand Positioning Is Important

28/06/2013

When earlier this week, Chancellor George Osborne tweeted a picture of himself working late and enjoying a burger at his desk to his 53,000 followers, little did he know the media storm that would follow. Causing a mild media circus, with headlines flying in from across the globe, far from portraying himself as a ‘man of the people’ – which was no doubt the initial objective of the snap – the photo did anything but. …

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PR Talent: What makes you a PR Pro?

10/04/2013

At Cherish we always have our eyes peeled for the latest industry trends and PR practice tactics, but we also love to hear from talent within the PR and marketing industry. Between us all here we’ve had about 70 years’ experience in PR so we thought we’d share our thoughts with you. These days competition is tough and being a people person with a confident telephone manner and a natural flair for writing is no …

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Client Snapshot: Wix.com Brand Networking Event

07/03/2013

Following neatly on from our journalist event on Wednesday, Cherish PR took part in a second event on Thursday of last week, this time for 70 of Wix’ UK-based website users. The focus of this brand networking event was to increase our client’s brand awareness in the UK region. Our client Wix regularly holds free ‘meet ups’ around the globe to help its users with anything from technical migration of their sites, to online branding. …

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Client Snapshot: Media Event Website Workshop

04/03/2013

Last week, the gang at Cherish PR were thrilled to host a media event for our Israel-based client, Wix.com. Having come up with the idea for the first event towards the end of 2012 in order to introduce the Wix brand to some highly influential writers, Cherish PR was delighted to finally put all our planning into motion. A free and practical event, it offered a creative environment in which to learn more about website …

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