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2014 in a Snapshot – Life of a London PR Agency

24/12/2014

The chestnuts are roasting on an open fire, we have a bottle of fizz doing the rounds and we’re all stuffed with mince pies. It can only mean one thing… it’s Christmas!! As a London PR agency, we can’t let the year come to an end without reflecting on the year – the highs, the lows and the fun times…

It’s the culmination of a wonderful year here at Cherish. 2014 is the year we …

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Celebrity PR – What’s the value?

26/11/2014

One week ago today TOWIE star Gemma Collins sensationally packed her bags and left the celeb infested Australian ‘jungle’ citing “it was just toooooo hard”. Don’t start feeling too sorry for old Gems though, she still banked a reported cool £42k. Not bad for 3 days work. Here we take a look at celebrity PR, the pros and cons in a socially switched-on world.

Many have been left outraged by her sudden departure, the main …

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Client Snapshot: Uniform Dating Blogger Campaign

23/07/2014

What do you get if you take one TV and Michelin Star chef otherwise known as Michael Caines, add to that the online dating site Uniform Dating, mix in 30 food bloggers and throw in a brand new recipe app called Uniform Foodies? Here we share with you an overview of our blogger campaign.

The answer (and delicious end result) is the ‘Foodies 100 Blogger Challenge with Uniform Foodies & Michael Caines’ and Uniform Dating …

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Top Tips: Successful Show Event PR

01/05/2014

The great and good of the publishing world descended on Earl’s Court this month for the London Book Fair. With some of the biggest publishing companies in the world investing thousands in sparkling stands and endless parties, it’s pretty hard to stand out. Show event PR is easier said than done, but get the formula right and you can really own the show!

Or is it?

The smart companies forget battling it out on the …

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PR Talent: What makes you a PR Pro?

10/04/2013

At Cherish we always have our eyes peeled for the latest industry trends and PR practice tactics, but we also love to hear from talent within the PR and marketing industry. Between us all here we’ve had about 70 years’ experience in PR so we thought we’d share our thoughts with you. These days competition is tough and being a people person with a confident telephone manner and a natural flair for writing is no …

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Client Snapshot: eHarmony Consumer Research

15/03/2013

To get you in the mood here’s a snapshot into some consumer research work we conducted together with eHarmony. Some of you out there may be searching for Mr or Miss Right; the perfect partner who in the current lingo of TV talent shows and property programmes, ‘ticks all our boxes.’ But although we might dream of knights in shining armour or perfect Mila Kunis-lookalike all-round perfect women, the partner we pick to grow old …

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Client Snapshot: Media Event Website Workshop

04/03/2013

Last week, the gang at Cherish PR were thrilled to host a media event for our Israel-based client, Wix.com. Having come up with the idea for the first event towards the end of 2012 in order to introduce the Wix brand to some highly influential writers, Cherish PR was delighted to finally put all our planning into motion. A free and practical event, it offered a creative environment in which to learn more about website …

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Industry Insight: The end of print publishing

22/02/2013

Does the start of 2013 mark the beginning of the end of the traditional newspaper? The latest Audit Bureau of Circulations figures out this week show that all national newspaper websites have reported bumper traffic growth for January 2013, with all sites posting double-digit month-on-month rises, with Mail Online hitting the record of just under 8 million daily unique browsers! That’s a rise of 13% in just one month. So is this the end of …

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Mills & Boon x Lorraine #RacyReads Lifestyle Competition

14/01/2013

There’s been much excitement in the Cherish PR office in recent weeks, due in part to the very exciting lifestyle competition with our client Mills & Boon launched this morning on Lorraine. The British romance publishing giant Mills & Boon have teamed up with the very lovely Lorraine Kelly to launch its Racy Reads viewer competition, a nationwide search to find the next big name in Erotic Fiction. The competition began this morning, Monday 14th …

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If you are interested in working with Cherish, we would love to hear from you.

Contact

Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

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4th Floor
19 Eastbourne Terrace
Paddington
London
W2 6LG

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