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Quantified Self: Tracking with Personal Technology

06/11/2017

Do you use an app that tracks how many steps you take in a day? Tracks your workouts? Your sleeping pattern?  If so, you are part of the growing cultural movement towards the ‘quantified self’ with personal tracking.

Quantified self (QS), also known as ‘lifelogging’ or ‘personal analytics’, is the process of tracking personal data generated by people’s own behavioural activities. The term was made popular by Wired editors Gary Wolf and Kevin Kelly, who …

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It’s PR, not ER! – World Mental Health Day and PR

10/10/2017

Did you know that public relations is one of the most stressful industries to work in?  Year after year PR ranks in the top ten most stressful jobs in the world, sitting not-so comfortably beside doctors, firefighters, airline pilots & military personnel.  Every PR has heard the saying; ‘It’s PR darling, not ER,’ but judging by this survey, it very well might be!

According to PRCA’s latest #FuturePRoof research on mental health in the industry, …

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The Importance of Events PR in Today’s Landscape

26/09/2017

Events PR is a notoriously fast paced business, and new technologies have only pushed it to move even faster. It’s no secret that almost the entire trade has migrated online. Gone are the days of long lunches with journalists. We sometimes spend entire days in email, phone and Twitter conversation instead. With constant and instantaneous methods of communication at our disposal, it’s reasonable to wonder if there’s any need for in person communication at all. …

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How to Secure a Front Cover Story

21/08/2017

If you picked up a copy of last weekend’s Saturday Telegraph Magazine, you couldn’t have failed to notice the front cover story feature ‘When Lauren Child met Quentin Blake’. We’re very proud to say that this was devised, placed and managed by Cherish’s own Senior Consultant, Sandie Maylor for our client The Folio Society. Here Sandie shares her advice on to secure that exclusive front cover story.

 The Story

The first stage of developing a …

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Top Three Tips to Perfect Instagram for Businesses

17/08/2017

Using Instagram to showcase your brand is of paramount importance in 2017, as the image-heavy social media network now has over 600 million users globally. However, you won’t be alone as over 8 million businesses have profiles on the platform. Here at Cherish HQ we love to get ‘Insta’ happy and ‘Gram’, so here are our top 3 tips for nailing Instagram:

Keep it Focused

At Cherish HQ, we split our Instagram content into three …

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3 Rules for a PR Internship

11/08/2017

It is summertime (despite what the British weather may be doing!) and the latest round of graduates are jumping into the professional career pool. This is the first-step in forming a career path across many industries, with graduates taking on intern or apprentice roles. According to Monster.com, 85% of companies use internships to recruit for full-time roles, with former interns projected to fill 37% of graduate vacancies. During an internship, employers will be putting the …

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Taking Stock of Brand Strategy

31/07/2017

Whilst some of us may be dreaming of exotic escapes with white sand and crystal clear waters, others are using the ‘quiet’ period of August to reflect back on 2017 so far and adjusting brand strategy plans for the remainder.…

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A look at SEO strategy from a media perspective

21/07/2017

So far we have looked at how SEO strategy impacts businesses and PR professionals, and now we look how it impacts the media.…

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INTRODUCING OUR OVER THERE NETWORK PR PARTNER IN GERMANY

13/06/2017

Earlier this year, Cherish launched its very own international agency network, Over There, to bring together the brightest boutique PR agencies from across Europe and beyond, into one easy-to-manage PR network.

We’re proud to be working alongside network co-founder, HotDot in Berlin. We asked MD Anja Weinhold to tell us more about her agency.…

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The art of networking and the impact of business culture

02/06/2017

This week the Cherish team attended an event, run by not for profit organisation Developher, which discussed the art of networking in business culture. It was held at the Instagramable offices of MOO and the team from Developher delivered a delightful breakfast session filled with technology industry professionals across a wide range of disciplines. The audience was all ears to hear Sophie Dermaux, Kata Blayer, Eniko Tarkanyszucs and Hannah Mirza discuss the networking do’s and …

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Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

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