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Spotlight on Public Relations

09/05/2017

By Cherish’s new Consultant, Holly Forrest

Depending on who you ask, the term Public Relations will bring up various connotations, ranging from the outrageous characters of Edina and Patsy to the shrewd Max Clifford. Whilst Edina and Patsy may be great company on a night-out, is that a fair representation of today’s industry?…

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Cherish PR expands consumer technology team with latest recruit

05/05/2017

Spring has been a busy time in the Cherish office. Product launches, campaign kick-offs and most recently we have had a new member of the consumer technology team join us. With over six years’ experience in the bag, working with the technology sector, Holly Forrest brings a wealth of knowledge to the team.

Having previously worked with household brands, including EE and Avast, Holly’s experience is varied. After beginning her career in the security sector, …

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Why PR is about people and not automated tech platforms

21/03/2017

Whether you like it or not, automated tech is here to stay. In the PR industry, automated tech platforms have made aspects of our roles more efficient, such as putting together coverage reports, scheduling social media posts or collating SEO activity. Sending out press releases and searching for journalist requests, can be accomplished with the click of a button. Yet recently, we have noticed a few services offering to automate the whole PR process.

We …

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Tips and Tricks to PR Internships Abroad

13/03/2017

I can’t recall the reason but completing a PR internship abroad in London has been in my plans for as long as I can remember.  I figured what better place to get great PR experience than London?  I didn’t know what to expect for my first ever Skype interview with the Director of Cherish, but once I got through that and received the offer, I was thrilled.  I had no idea what was waiting for …

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DID THE PR INDUSTRY SHOOT ITSELF IN THE FOOT BY DISCREDITING AVE?

23/02/2017

Measuring the effectiveness of PR has always been a challenge in the PR industry. In the past, agencies have often looked at AVEs (Advertising Value Equivalent) as a measurement of success, as it compares the monetary ‘value’ of coverage with an advertisement, but it was wrong because values were based on rate card – and who actually pays that – and they didn’t take into account the endorsement of the outlet and the active recommendation …

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HOW PR CAN HELP YOU WITH SEO    

16/02/2017

We live in a digital age and in order to succeed it’s crucial that PR works hand-in-hand with SEO. Most of us consume and share content online whilst on the go, therefore, we need to ensure that any content placed online is easily found on Google and other search engines.

Here are a few benefits of integrating SEO with PR:

Quality content is key to success

Focus on creating content that is unique and relevant …

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New Year, New PR Team – A Kick-Start to 2017!

20/12/2016

This is the season for change and you might be thinking about a new marketing or PR team or approach for the New Year. It’s no secret that an effective PR campaign can work towards building your company profile, getting you noticed by investors, potential customers and beyond. However, choosing the right PR team for your business can feel overwhelming.

Whether you want to grow your social media channels or see your company in the …

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It’s beginning to look a lot like Christmas retail sales

15/12/2016

It should start on 24th December but over the past decade, we have all witnessed the onset of Christmas “creep”, driven by retailers airing their feel-good seasonal ads – all with a focus to drive the coveted Christmas retail sales. It’s been 10 years since John Lewis began their tear-jerking, heart-wrenching, budget-smashing 60 second mini-movies. This year’s Buster the Boxer launched on 10th November, a full six weeks before store doors close for the “official” …

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Press Office 101: Why good data creates an effective news story

09/12/2016

You may have seen our recent blog post explaining how to create news when there’s none – data being one tool to achieve this. In our latest blog, we are sharing a press office 101 – why good data creates an effective news story. Firstly, not all data makes a good news story. One of the biggest mistakes a business can make is pulling one dimensional data that focuses too heavily on itself.  It’s important …

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PR Networking – How to Embrace Networking

24/11/2016

Networking is an integral part of growing any business or startup. By the nature of the role, PR professionals spend time at industry events, roundtables and networking events. However, some preparation and simple tips can turn you from network novice into confident communicator:

Do your research – Your time is precious so don’t waste it at events that aren’t going to do anything for you or your company. Think about who you’re trying to target, …

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If you are interested in working with Cherish, we would love to hear from you.

Contact

Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

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Paddington
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