Cherish is the retained agency for Wix.com in the UK, working alongside Tel Aviv and New York to deliver global communications campaigns that support the web development platform as it grows.
The fact that Wix is a NASDAQ listed company based in Israel is a challenge in the UK however through a consistent focus on small business content, high profile corporate profiling and relationship building, combined with creative and locally relevant publicity campaigns, Cherish has built a pipeline of outstanding top tier media coverage supplemented with bursts of timely content and creative campaigns.
From the BBC and FT, to International Business Times and TechCrunch, Yahoo, The Next Web, to Business Life and Fabulous Magazine, The results from Cherish’s media relations campaigns has helped to ensure that Wix.com is the de facto platform on which to build your website.
We’ve helped WatchShop.com become the UK’s leading online watch retailer with high profile coverage across lifestyle and fashion press.
We build relationships, place product, create news stories, develop feature ideas, secure partnerships, making WatchShop the first port of call for fashion and accessories editors. By starting with great ideas and fun stories, we establish valuable credits even against strong watch brands.
WatchShop is now an important resource for the fashion press and in the past six months alone, Cherish has secured over 200 pieces of coverage, 75% in national outlets and with 32,545,853 impressions.
eHarmony.co.uk gave us a formidable challenge – change the perception of online dating in the UK. Where existing players were simply photo-personals, eHarmony was introducing a scientific compatibility-matching technology, promising healthy long-lasting relationships.
We used alternative media strategies to galvanize media outlets for heavyweight features. We called-out eHarmony’s US credentials and heritage. We used eHarmony’s unique science focus to illustrate compatibility and we closely monitored media impact to shape a commercially impactful PR programme.
In one year alone, we delivered 245,743,398 media impressions with 354 pieces of coverage contributing to 75% brand awareness and several hundred new registrations each week
The ability for individuals to raise money from the crowd has revolutionised finance and enabled many companies and causes to achieve their goals. Cherish has worked with crowdfunding pioneer Indiegogo since it launched here in 2012; at first introducing CEO Danae Ringelmann to tech influencers before running a more intensive programme of consumer media relations in film, music and broader consumer media.
Working on campaigns featuring James Franco, Benedict Cumberbatch, Sir David Attenborough and more recently Chris O’Dowd and Will Ferrell catapulted mainstream consumer coverage across entertainment pages whilst local UK cause campaigns were placed on national morning TV shows.
In its first year, Indiegogo featured in over 1,000 news articles with over 150 million impressions. Today, crowdfunding has a momentum of its own and best of all, Indiegogo now takes centre stage in most pieces, just like its CEO at UK tech conferences and with tech media.
As Kobo’s retained PR agency in the UK, it is our role to build awareness of the brand and to pioneer eReading, helping consumers to understand why Kobo in particular, opens up a new world of literature whether you’re reading on one of its devices, a smartphone, a tablet or your home PC.
So from the moment Kobo first hit UK shelves in 2011, we have tirelessly championed the benefits of eReading. From gifts to gadgets, literature to lifestyle, media, partnerships, promotions, we constantly challenge ourselves to drive the Kobo philosophy forward.
It’s a much loved brand but out of date perceptions are a challenge for Mills & Boon. So at Cherish, we’re focused on campaigns that challenge perceptions.
One such campaign, Racy Reads, involved running UK-wide erotica writing workshops; engaging national media to address a new younger audience with writing talent. We began with two London “media first” sessions aimed at national lifestyle outlets, followed by a regional tour supported locally through print, online and broadcast.
Results were outstanding. From print features in The Sunday Times, The Guardian, Daily Mirror, Daily Star, Metro, Daily Express and The Sun to online video tips on Times Online and galleries on Mail Online, this campaign even drove Sky News to refer to “things having changed at Mills & Boon”.
And finally, Racy Reads resulted in a TV partnership with ITV Lorraine to find the next Mills & Boon author, featuring the brand five times on air, profiling Mills & Boon authors as judges and catapulting new author Anouska Knight to the best-seller list, resulting in a CIPR Broadcast Campaign of the Year nomination.
As part of our ongoing PR for Uniform Dating, we discovered that mealtimes are important for those in uniformed professions. This sparked an idea.
We asked those in uniform for their favourite dishes and invited chef Michael Caines to develop these as recipe content for a campaign. We secured branded recipe placements in titles like OK, Hello, S magazine, Closer and Take A Break, conducted 16 radio interviews and even placed Michael on Saturday Kitchen where he talked about Uniform Dating.
We also published the recipes on a free app and worked with bloggers to publicise and populate the app with their own versions of dishes for our heroes. Over 30 food bloggers took part in our initiative, creating their own dishes which Michael then judged, choosing 10 to attend a workshop and one overall winner to eat at his restaurant at Gidleigh Park. Working with our bloggers and Michael, we supported each stage through Twitter and Facebook to drive reach and engagement.
The campaign reached over 12million and achieved 68 placements, scoring highly on influence based on the client’s own metrics.
If you are interested in working with Cherish, we would love to hear from you.
Tel: +44 (0) 203 626 0282
19 Eastbourne Terrace