In the wake of Covid-19, we were asked by household cleaning brand, Jeyes, to showcase the product range and uses to a mature audience and with a specific focus on regional media.
Given the negative impact that lockdown had on many people, we decided to get Brits outside and busy in their gardens to help them feel productive and get ready for the summer ahead. We set the nation a challenge – to get out and make a change to their gardens for just 30 minutes a day. We called it the Great British Garden Spruce Up!
We joined forces with BBC Gardeners’ World presenter, Mark Lane, to create an activity planner with suggested daily activities, from pressure washing the patio to cleaning the garden table and chairs. The planner was hosted on a dedicated campaign landing page where people could download it for free.
We launched the campaign just ahead of National Gardening Week, delivering over 200 pieces of media coverage, of which 170 were regional newspapers and radio shows. Analytics show that the campaign website received over 2,500 unique visitors and over half of those visitors downloaded the planner.