Kobo: UK PR for new tech products

THE CHALLENGE

As Kobo’s retained PR agency in the UK, it was our role to build awareness of the brand whilst pioneering eReading, helping consumers to understand why Kobo opens up a new world of literature, whether you’re reading on one of its devices, a smartphone, a tablet or your home PC.

From the moment Kobo first hit UK shelves, we have tirelessly championed the benefits of eReading. From gifts to gadgets, literature to lifestyle, media to partnerships, we constantly challenge ourselves to drive the Kobo philosophy forward.

OUR APPROACH

Each year, we are tasked with launching a new device to the UK reading public, working with the global comms team to plan the UK product rollout.

Our approach is simple. We always focus on a strong positioning point linked to UK trends and highlighting a hero benefit or feature. This ensures a good competitive positioning. Then, we deliver widespread media coverage using a combination of targeted PR pitches, product reviews and a solid and hard-working media relations campaign.

THE RESULTS

Taking this hard-working but lightweight approach, each product launch and update generates significant ROI. Our most recent campaign for Kobo’s newest Elipsa model delivered:

30 pieces of media coverage

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26 pieces in Tier 1 media

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100% positive and favourable

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50M impressions

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If you’re interested in PR to support your brand or business, have a look at our portfolio, review our services and get in touch at: info@cherishpr.com