Airtasker: PR stunts and activations to drive brand awareness

THE CHALLENGE 

Airtasker is a giant in its home market of Australia but here in the UK, we’re focused on building awareness of this smart tasking platform, helping to drive new users onto the platform to get their household jobs done. 

OUR APPROACH 

Cherish has worked closely with the Sydney based HQ team to build a strategic, multi-layered communications programme, combining news, case studies and reviews with creative campaigns and awesome tasks that bring out the skills and entrepreneurial spirit of the British public.  

From skills calculators, Nigel Farage lookalikes, donut tasters to toymakers for tigers, our PR programme reveals the extraordinary skills that we Brits use to make money. 

RESULTS 

PR is recognised as a strategic lever for the growth of the Airtasker business in the UK, with thousands of new registrations directly attributed to Cherish’s PR campaigns. 

Our most recent year in review results include: 

215 pieces of national and London media coverage

65% of pieces contain a link

90% of pieces with at least two key messages 

9,000 registrations attributed to PR in a seven-month period

“I would recommend this team to any digital company looking to launch and scale, quickly. As our UK PR partner, they are creative, agile and tenacious which has resulted in significant user sign-ups and top tier media coverage results. The PR has become one of our most important investments that continues to deliver and exceed on ROI.”  

UK COUNTRY MANAGER

If you’re interested in PR to support your brand or business, have a look at our portfolio, review our services and get in touch at: info@cherishpr.com