Airtasker is a giant in its home market of Australia but here in the UK, we’re focused on building awareness of this smart tasking platform, helping to drive new users onto the platform to get their household jobs done.
Cherish has worked closely with the Sydney based HQ team to build a strategic, multi-layered communications programme, combining news, case studies and reviews with creative campaigns and awesome tasks that really bring out the skills of the Great British public. From skills calculators to making toys for tigers, our initial 12 month campaign has delivered over 215 piece of media coverage focused nationally and in London, of which 90% communicated two messages and 85% of which contained a link. The combination of KPIs resulted in over 9,000 new registrations directly attributable to PR over the first nine months of the programme.
Our work continues with major campaigns in development as PR is recognised as a strategic marketing pillar to the growth of the business here in the UK.