Indiegogo: UK PR launch and go-to-market strategies

THE CHALLENGE

The ability for individuals to raise money from crowdfunding has revolutionised finance and enabled many companies and causes to achieve their goals. Working with crowdfunding pioneer Indiegogo on its UK launch and subsequent growth communications means that our go-to-market PR strategies have played a part in building widespread UK awareness of alternative funding and finance platforms.

OUR APPROACH

Having worked with many startups and scaleups, our approach delivered a tried-and-tested Cherish PR formula that focuses on building influence.

We first introduced the concept of crowdfunding through CEO storytelling targeting tech media and influencers, before identifying key themes and running a more intensive and widespread programme of consumer media relations in film, music and broader consumer media, demonstrating how crowdfunding can help get new ventures off the ground.

Then came high profile campaigns featuring James Franco, Benedict Cumberbatch, Sir David Attenborough, Chris O’Dowd and Will Ferrell, which built significant momentum, ensuring mainstream consumer coverage across entertainment sites and pages. As the Indiegogo platform grew, we were also able to build out local UK cause campaigns placing them on national morning TV shows.

THE RESULTS

In its first year, Indiegogo UK featured in over 1,000 news articles with over 150 million impressions. Whilst today crowdfunding has a momentum of its own, Indiegogo is recognised and respected as one of the early pioneers of crowdfunding and now takes centre stage in most media articles on the subject. Indiegogo’s co-founders are Cherish supporters and continue to refer new clients to an agency that they trust to deliver outstanding go-to-market PR.

If you’re interested in PR to support your brand or business, have a look at our portfolio, review our services and get in touch at: info@cherishpr.com