Wix: Reaching small businesses with B2B tech PR
THE CHALLENGE
Cherish PR is the retained UK tech PR agency for Wix.com, supporting the global communications strategy alongside teams in Tel Aviv and New York. As a NASDAQ-listed, Israel-based SaaS company, Wix faces unique brand awareness challenges– how to communicate a tech solution to an audience of small and micro British businesses.
OUR APPROACH
Our PR strategy set out to position Wix as a global tech leader and a credible international brand, complementing its global marketing investment in sports sponsorship with UK stories and ideas that engaged business owners as consumers.We also reflected Wix as the go-to web development platform for UK entrepreneurs and small businesses.Developed and delivered through creative consumer campaigns coupled with a B2B tech PR programme. It was this combination that made Wix’s UK PR a powerhouse for the global business. Tactics included:
– Consistent small business-related PR content
– High-impact corporate profiling of Wix leadership
– Strategic media relations and relationship building
– Locally relevant and creative publicity campaigns
RESULTS
Cherish PR’s work consistently earned top-tier UK and international media coverage, helping to position Wix.com as the de facto platform to build your website.
From big-hitting corporate media to national news online, our coverage highlights include:
Financial Times
TechCrunch
Reuters
Business Life
Venture Beat
Business Insider
BBC News
Daily Mirror
The Sun
Mail Online
The Guardian
Huffington Post
By combining global alignment with local market relevance, we were able to deliver brand authority and visibility for this world-leading SaaS company.
If you’re interested in PR to support your brand or business, have a look at our portfolio, review our services and get in touch at: info@cherishpr.com