Laundry collection and delivery service Laundrapp wanted to license its services internationally. The business was approaching a new funding round and it was important the story demonstrated the potential scale of the business. So we proposed an approach that focused on how this successful London start-up was growing internationally. We determined the potential scale of growth by setting country milestones. We used the founder and CEO of the business to tell the story and set our sights on TV, with strong A and B roll video assets. The results, which included BBC News, Sky News, Cheddar TV (US tech channel), as well as The Telegraph, The Sun, Tech City News, The Memo, Yahoo, The i and VentureBeat, directly generated in-bound enquiries from investors and introduced new international partners, enabling Laundrapp to achieve its business goals.