Connected fitness brand JAXJOX asked us to handle publicity for the launch of its Kettlebell and Foam Roller products and we responded with a launch campaign that focused on influencers across media and social channels, using stories and content product placement and reviews and sampling. Our strategy targeted fitness, tech, consumer and news media, including TV, as well as top tier influencers.
Across the project, we achieved 58 placements, 87% in Tier One media, 83% contained a link and 17% were stand-alone. Highlights included The Guardian, BBC Gadget Show, Mail Online, GQ and ITV2’s Love Island. Influencers included reality star Adam Collard (1M+ followers), who used the Kettlebell across his Instagram channel.