Our health-tech client, Spoon Guru, had some big news. It was partnering with Tesco to provide AI-based food searches to help Tesco customers with specific dietary needs find the food they could eat. It was a significant step forward for Spoon Guru and a strategic tech play for Tesco.
We planned a full partnership launch campaign, from announcement to reviews, with awards entries, founder placement and health and tech news, including TV. Plus, we devised a series of story angles and ideas specifically targeted to key journalists with health or dietary issues so that they understood first-hand the benefits of Spoon Guru’s technology.
Our partnership PR campaign achieved 118 pieces of press coverage around the Tesco announcement, 43% in Tier One media, 62% stand alone and 46% with a link. Highlights included The Grocer, Retail Week, Retail Times, BBC News, The Guardian, Sky News, Mail Online, The Telegraph and Independent.