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Top Tips: Social Media Management

06/05/2016

The good thing about social media is that brands have a chance to directly communicate with potential customers. The bad thing about social media is that brands have a chance to directly communicate with potential customers. Therefore good social media management is vital for businesses.

Sound strange? Think about it. As brand guardians, we may clap our hands with glee at lovely public comments about how awesome our products are, but brows will furrow when …

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Brand Social Media: What’s the Impact of Facebook Live?

29/04/2016

In April, Facebook CEO Mark Zuckerberg announced that the company would extend its ‘Live’ streaming feature from verified users like celebrities, brands and media, to the public. In this blog we ask what’s the impact of Facebook Live on brand social media strategies?

Whilst the popularity of ‘real time’ platforms like Snapchat and Twitter continue to grow, Facebook was facing a 21% decrease in original broadcast sharing and with new live streaming video platforms like …

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What Virtual Reality Tech Means for PR

07/03/2016

If you’ve watched TV ads recently, it’s likely that you’ve seen the slick new brand ad for Samsung, complete with Virtual Reality capabilities on Oculus Rift. Virtual Reality is heading mainstream, giving marketers limitless opportunities to immerse consumers in the world of their brand. From watching a concert, climbing a mountain, riding a motorbike or roller coaster, consumers can now “live” the aspirational world of your brand, heightening excitement and emotional response.

Brands such as …

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The Road to Success: Solving Challenges of High Growth

24/09/2015

This week we hosted a workshop with our client Hired.com for start-ups and small businesses, with the topic of understanding the challenges faced by high growth. High growth is a goal for some small businesses, but at what cost to the longevity of the company? Grow too fast and you can be tripped up by back-end technology and team support, which will cause your customer engagement to free-fall. On the flip-side, not growing fast enough …

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The future is here and it’s wearable technology!

19/03/2014

Cherish attended the Wearable Technology Show on Tuesday 18 March in London’s Olympia. We were there to support Anastasia Emmanuel, UK Marketing and Community Manager for client Indiegogo, who took part in the ‘Crowdfunding Head to Head’ panel discussion. You can read the Storify of the panel discussion here.

The panel discussed how designers of wearable technology can use crowdfunding platforms to raise the capital to produce their product. One product which has not only …

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PR Insight: The Digital Revolution Boom

12/03/2014

It’s the 25th anniversary of the World Wide Web and Cherish’s MD Rebecca Oatley looks back with fond memories of her days at the beginning of the digital revolution boom.

I remember it now.
7am, wet, cold and standing outside a hotel in Kensington ready to launch some weird and wonderful open operating system called Unix. Not just any old Unix. This was Unix System Five, version 4, now known as the immensely catchy SysV. …

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Client Snapshot: SmugMug UK consumer launch

28/08/2013

At the end of July, Cherish were proud to introduce US photography platform pioneers SmugMug to the UK for its consumer launch. SmugMug offers consumers safe and secure storage of their photographic memories by protecting them with Amazon Web Services, the leader in safe online backup. For both still and video images, SmugMug enables users to keep memories completely private or share them with their loved ones or the public.

Used by professional photographers worldwide …

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Social Media: What does the future look like?

24/05/2013

 

Since its birth in February 2004 by Harvard student Mark Zuckerberg, Facebook has been the world’s most popular and profitable social media platform to date. Now, however, despite its nine year reign and over 1.1 billion users worldwide, with declining monthly users and a drop in its share price, has Facebook finally lost its cool?

While many speculate such a claim in unfounded, the figures suggest otherwise – in the past six months Facebook …

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Client Snapshot: Wix.com Brand Networking Event

07/03/2013

Following neatly on from our journalist event on Wednesday, Cherish PR took part in a second event on Thursday of last week, this time for 70 of Wix’ UK-based website users. The focus of this brand networking event was to increase our client’s brand awareness in the UK region. Our client Wix regularly holds free ‘meet ups’ around the globe to help its users with anything from technical migration of their sites, to online branding. …

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