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Cherish PR Agency Supports Laundrapp Win at the UK App Awards

24/11/2017

We’re celebrating today after our client, Laundrapp, won the Innovation Award at the inaugural UK App Awards last night. Judged by an influential and respected panel of industry experts, the UK App Awards celebrate and reward excellence in apps developed in the UK. This win is a really great example of how a PR agency and client can be true partners.

The judges of the UK App Awards were looking for something special, and to …

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TechDay London 2017: Five startups to watch

09/11/2017

At Cherish HQ we love a tech startup, so it was a no brainer for the team to attend TechDay London recently. TechDay attracts some of the most exciting tech startups from across the UK and Europe, as well as investors, accelerators, journalists and tech enthusiasts alike.

It was a fantastic opportunity to explore some of the newest talent dominating the tech space. Startups from a huge variety of sectors were exhibiting, including medicine, retail, …

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Quantified Self: Tracking with Personal Technology

06/11/2017

Do you use an app that tracks how many steps you take in a day? Tracks your workouts? Your sleeping pattern?  If so, you are part of the growing cultural movement towards the ‘quantified self’ with personal tracking.

Quantified self (QS), also known as ‘lifelogging’ or ‘personal analytics’, is the process of tracking personal data generated by people’s own behavioural activities. The term was made popular by Wired editors Gary Wolf and Kevin Kelly, who …

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The next big trend: Alternative networking

16/06/2017

When you think of networking, what’s the first thing that comes to your mind? A large room full of suited business people shuffling from one to another and exchanging business cards? In the past, this used to be the norm – the traditional way of networking, however millennials are bucking the trend.…

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London Tech Week Preview – A look ahead at the biggest tech trends and events

09/06/2017

Launched in 2014, London Tech Week’s (12th – 16th June) celebration of the best in tech is just around the corner. As well as providing business and networking opportunities for the industry, the festival also showcases the latest in tech trends and innovations.

Below are a few hotly anticipated events that we can’t wait to attend:…

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How To Guide: Securing Techcrunch Startup Tech PR

03/10/2016

It’s safe to assume that every startup worth their salt wants their moment of glory in Techcrunch and it’s easy to understand why. With a monthly reach of 29 million of the world’s digital thinkers, it offers unrivalled exposure to the tech and investor community. Here we share our guide to securing Techcrunch startup tech PR.

What’s the deal? 

Yes, being featured in top industry publication will get your startup or small business invaluable exposure, …

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Top Tips: Social Media Content

25/08/2016

Social media content – endless supply of holiday selfies or a chance to build a brand? Everyone is on social media, whether its to share holiday snaps or to send friends a hilarious YouTube video. Our love of sharing content has created the perfect environment for marketers to quickly reach potential customers.

For brands to have a good social presence can be costly. Consumers demand good quality content, they want competitions, videos, GIFs, beautiful imagery …

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Lifestage vs. Snapchat – Vlogging Social Media

22/08/2016

The battle of the vlogging social media – lifestage vs Snapchat – who will win? Lifestage, Facebook’s latest app allows you to make short biographical video clips to build a profile. It competes with Snapchat for the attention of teenagers, a demographic Facebook itself has been losing traction with. But is Lifestage really so different from Snapchat? We outline the similarities and differences for you:

Similarities

Both apps allow you to make videos. Lifestage works…

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PR Tactics: Brand Management – Going Back to Basics for AI

19/07/2016

We’ve all read those potentially scary articles about the latest artificial intelligence developments, perpetuating the belief that humans will be destroyed by intelligent Terminator style robots or Dalek hoardes. This sounds like a case for some good brand management, and perhaps now is the time to take it back to basics for the latest technology superstar.

From a communications perspective, AI needs good PR.  There needs to be a much greater focus on clarifying what …

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Why Instagram is essential for food marketing

03/06/2016

Scroll down your Instagram feed and you’re likely to come across a perfectly poured milk heart on top of a frothy flat white, or some ripe strawberries adorning a magnificent meringue. With an average of 75 million active users daily, the popularity of food images which are dominating our Instagram feeds, have a huge potential audience. ‘Foodstagram’ is a key component for a strong food PR campaign. Here are a few tips on how to …

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If you are interested in working with Cherish, we would love to hear from you.

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Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

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