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PR Tactics: Blogger Relations Advice

02/04/2015

Blogger relations; can it be time consuming? Yes, but is it a waste of time? True blogs are an influential channel to reach a highly targeted and engaged audience and an important component of your SEO strategy, but so many brands’ SEO teams simply buy their way into blogs and in doing so, waste their money and their time.

Convincing a blogger that the brand is a good fit and asking them to commit to …

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Vice: A media company perfectly shaped for the future?

09/12/2014

Forget the Royal visit; New York is still reeling from Friday night’s 20th birthday party for Vice Media, the punk magazine that has turned into a global multimedia corporation. Far from its grungy roots, Friday night’s event saw Lil Wayne, Ghostface Killah, Scarlett Johansson and the Black Lips taking to the stage; a multi-million dollar line up for a multi-billion dollar corporation. But Vice is also a media company that’s shaped itself for a digitally …

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The future is here and it’s wearable technology!

19/03/2014

Cherish attended the Wearable Technology Show on Tuesday 18 March in London’s Olympia. We were there to support Anastasia Emmanuel, UK Marketing and Community Manager for client Indiegogo, who took part in the ‘Crowdfunding Head to Head’ panel discussion. You can read the Storify of the panel discussion here.

The panel discussed how designers of wearable technology can use crowdfunding platforms to raise the capital to produce their product. One product which has not only …

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PR Insight: The Digital Revolution Boom

12/03/2014

It’s the 25th anniversary of the World Wide Web and Cherish’s MD Rebecca Oatley looks back with fond memories of her days at the beginning of the digital revolution boom.

I remember it now.
7am, wet, cold and standing outside a hotel in Kensington ready to launch some weird and wonderful open operating system called Unix. Not just any old Unix. This was Unix System Five, version 4, now known as the immensely catchy SysV. …

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Social Media: What does the future look like?

24/05/2013

 

Since its birth in February 2004 by Harvard student Mark Zuckerberg, Facebook has been the world’s most popular and profitable social media platform to date. Now, however, despite its nine year reign and over 1.1 billion users worldwide, with declining monthly users and a drop in its share price, has Facebook finally lost its cool?

While many speculate such a claim in unfounded, the figures suggest otherwise – in the past six months Facebook …

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Industry Insight: The end of print publishing

22/02/2013

Does the start of 2013 mark the beginning of the end of the traditional newspaper? The latest Audit Bureau of Circulations figures out this week show that all national newspaper websites have reported bumper traffic growth for January 2013, with all sites posting double-digit month-on-month rises, with Mail Online hitting the record of just under 8 million daily unique browsers! That’s a rise of 13% in just one month. So is this the end of …

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