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#RaidArea51 is digital PR in progress

19/09/2019

RaidArea51 has all the makings of a perfect digital PR campaign.

Tomorrow (20th September 2019), thousands of conspiracy theorists will supposedly storm the Nevada desert to reveal the US secrets stored in Area 51. For those of you closer in age to the area number, this phenomenon may have passed you by but in the new digital world, it’s been on the virtual front page for months.

According to Facebook, there are currently 5000 people …

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Remote Working Hacks: How to Achieve your Business Goals

27/07/2018

Seventy-four per cent of the UK population work full-time, and 63% of these full-time employees have the freedom to work from home.  The trend of remote working has steadily been increasing over the years.  Both employees and employers recognise the plethora of benefits – from lower overhead costs, increased talent tool to a better work/life balance which could potentially lead to improved employee retention In return, the central question that keeps arising is how one …

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TRUMP AND BRAND CONTROVERSIALSM

20/07/2018

Love him or loathe him, Trump has consistently held the front pages of Europe’s biggest media outlets over the past week with his unpolitical comments and general lack of social etiquette. Europe’s political pains aside, watching Trump in action on Brexit, on Russia and even on our much loved Royal Family, is a little like watching a car crash. As it unfolds in front of you, you are drawn to it, reeling and horrified from …

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Wimbledon – The Rise of Sport Fashion Trends

13/07/2018

Wimbledon is a renowned British institution and an important date in the annual social calendar. As the world’s finest tennis players descend on leafy London, attention is equally placed both on and off the court. Now a must-attend for any celebrity and the general public, we take a look at the rise of the sport fashion trends and the stand-out fashion disruptors.

Making Match History

 What began as simple medical gauze wrapped around Fred Perry’s …

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Top Summer Beauty Trends 2018 Round-Up

03/07/2018

The changing of seasons usually pairs with a style transition. Summer is a time to not only transform your wardrobe (hello shorts and summer dresses) but also give your beauty routine an overhaul. Below we take a look at some of the top summer beauty trends, from make-up to hair and skincare.

Cosmetics

The ‘no make-up’ make up  

First up in a beauty trends round-up is a bold move. Put the eyeliner down. This trend …

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Festivals & brands: the big experiential marketing opportunity

22/06/2018

British Summer Time festival in full flow!

Festival season is officially underway, from popular music events such as The Great Escape and Download to foodie festivals like Taste London which have already taken centre-stage this year. With an increasing number of summer-time festivals happening, and the consumer appetite seems ever-growing, it got us thinking – does experiential marketing at festivals really work?

Festivals are a big deal. Thousands of people flock to a particular city, …

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