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London Event: The Folio Society’s ‘The Artful Book’

26/04/2018

Last year, our client, The Folio Society celebrated their 70th anniversary by launching a special London event of a display at London’s Victoria and Albert Museum. Entitled ‘The Artful Book: 70 Years of The Folio Society’, the presentation took a look at The Folio Society’s work past and present as the world’s most foremost publisher of illustrated books.

As soon as I heard that The Folio Society would be displaying work at my favourite museum …

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Cherish PR 2017 – A PR agency review of the year

20/12/2017
PR Agency

As a London-based PR agency working with brands across the globe,  2017 was the year when we learned that smart technology would soon run the home; when we pitched stories of AI and VR breaking boundaries in entertainment; when we showcased two-tone jewellery and when we rekindled a love of classic literature. From product launches, C-level executive media tours and experiential marketing pop-ups to thought leadership campaigns, industry trends and proactive press office opportunities, we’ve …

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The next big trend: Alternative networking

16/06/2017

When you think of networking, what’s the first thing that comes to your mind? A large room full of suited business people shuffling from one to another and exchanging business cards? In the past, this used to be the norm – the traditional way of networking, however millennials are bucking the trend.…

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Celebrity PR – What’s the value?

26/11/2014

One week ago today TOWIE star Gemma Collins sensationally packed her bags and left the celeb infested Australian ‘jungle’ citing “it was just toooooo hard”. Don’t start feeling too sorry for old Gems though, she still banked a reported cool £42k. Not bad for 3 days work. Here we take a look at celebrity PR, the pros and cons in a socially switched-on world.

Many have been left outraged by her sudden departure, the main …

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Client Snapshot: Mills & Boon Mother’s Day Press Campaign

07/04/2014

Here’s a snapshot into how we worked with Mills & Boon on a press campaign to celebrate Mother’s Day. Romantic fiction publishers Mills & Boon hosted a very special Afternoon Tea at Covent Garden’s BB Bakery. The lucky mums, and their daughters, were treated to a simply delicious spread of mini sandwiches, little quiches, cupcakes and macaroons. To celebrate the release of Mills & Boon’s new short story collection Truly, Madly, Deeply, two of the …

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Crowdfunding Social Media – Top Tips for Success

18/12/2013

Cherish was invited to sit on a panel for an event organised by crowdfunding platform Indiegogo called When Social Met Funding – not surprisingly, all about crowdfunding social media tactics. The event was hosted at The Bakery in London on Monday 9 December and was a sell-out. Alongside Kirsty on the panel was journalist Peter Jukes as well as a host of Indiegogo campaigners to talk about how social media can impact campaigns on the …

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