17 May 2013 Just For Fun

Brand Awareness – The relationship between music and emotion

Here at Cherish we love nothing more than a decent feel good Friday anthem. Research shows that 79% of employees can boost their productivity by listening to music at work, so putting on that old school song, a love-song ballad or latest top 40 hit could help you magic away your to-do list. As a team, we have different music tastes and enjoy all genres of music – from classical to drum & bass so who knows what the next song will be on Cherish PR FM! We all love a hit, but is there a business benefit with music and brand awareness? In our latest blog, we take a look at the relationship between the two.

From a brand awareness perspective, the relationship between music and emotion is well documented, with some chart-toppers becoming synonymous with brands. Paloma Faith is the artist advertisers used the most by brands including Calvin Klein and Dixons. A survey by research company adbreakanthems looked at 800 adverts and found that current top 40 hits are replacing outdated or generic songs, in order to draw in younger consumers. Ian Neil, Sony Music UK, Director of Synchronisation, said: “The big breakthrough came with Paloma’s astonishing take on the INXS’s classic “Never Tear Us Apart” for John Lewis, which was subsequently also licensed for a worldwide Calvin Klein campaign.”

We recently spoke with an interesting company, Ibiza Spotlight, for a potential partnership opportunity with a client and it put us in the holiday music vibe. We decided to put on some Ibiza-themed feel good Friday anthems, and the tunes painted a picture of white sands, crystal clear waters and we could almost feel the sun’s rays on us!

In honour of it being Friday, we have been playing the very catchy ‘Get Lucky’ by Daft Punk at Cherish PR HQ this afternoon. We encourage you to break out the beats, embrace the tunes and indulge in some feel good Friday hits!

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