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Festivals & brands: the big experiential marketing opportunity

22/06/2018

British Summer Time festival in full flow!

Festival season is officially underway, from popular music events such as The Great Escape and Download to foodie festivals like Taste London which have already taken centre-stage this year. With an increasing number of summer-time festivals happening, and the consumer appetite seems ever-growing, it got us thinking – does experiential marketing at festivals really work?

Festivals are a big deal. Thousands of people flock to a particular city, …

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It’s PR, not ER! – World Mental Health Day and PR

10/10/2017

Did you know that public relations is one of the most stressful industries to work in?  Year after year PR ranks in the top ten most stressful jobs in the world, sitting not-so comfortably beside doctors, firefighters, airline pilots & military personnel.  Every PR has heard the saying; ‘It’s PR darling, not ER,’ but judging by this survey, it very well might be!

According to PRCA’s latest #FuturePRoof research on mental health in the industry, …

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