The party season is in full swing, decorations are going up and retailers are already pushing seasonal deals – it must mean one thing, Christmas. With the nation hunting down the perfect product to gift their loved ones this festive season, it’s a fight for brands to stand out. From a PR perspective, the festive season begins long before the chilly nights of December, so here’s our advice on how to make the best impact …Read More
Did you know that around 60% of small businesses don’t have a business website? As less and less people flock to the high street, online sales continue to soar, especially over the last five years.
Consumers no longer have to wait in long queues, or find their size is out of stock. They now have access to everything they want at the touch of a button, readily available to them 24/7 and delivered to them …Read More
So far we have looked at how SEO strategy impacts businesses and PR professionals, and now we look how it impacts the media.…Read More
SEO – one of the biggest buzzwords in the industry at the moment, and even films are being made about it, but what is it actually all about?…Read More
Three letters – SEO – doesn’t seem that significant individually, yet has had a significant role in transforming the marketing, PR and media landscape over recent years. Depending on who you ask, there will be a range of reactions towards SEO, from ultimate fans to wary skeptics. What was once seen as a quick and dirty method within the business marketing mix thanks to the process of placing links all over the web, the process …Read More
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