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PR and communications post-Brexit. How will client and agency campaigns change?

11/11/2019

Cherish MD, Rebecca Oatley shares her thoughts…

So the 31st January is the next, no… final deadline for the UK leaving the EU and what the bosses of 1.9 million Limited companies in Britain hope will be the moment that they are finally able to get back to focusing on trading rather than worrying about what will happen next.

Brexit uncertainty and the resultant stasis have caused significant challenges for the marketing industry. According to …

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#RaidArea51 is digital PR in progress

19/09/2019

RaidArea51 has all the makings of a perfect digital PR campaign.

Tomorrow (20th September 2019), thousands of conspiracy theorists will supposedly storm the Nevada desert to reveal the US secrets stored in Area 51. For those of you closer in age to the area number, this phenomenon may have passed you by but in the new digital world, it’s been on the virtual front page for months.

According to Facebook, there are currently 5000 people …

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Life of an Intern: A glimpse of my first week at Cherish PR

03/09/2019

When I was pursuing my Master’s degree, everyone kept on telling me how grateful I should be that I was still a student & I could still be carefree. I, on the other hand only wanted the constant headache of never-ending submissions to end! Luckily enough, I got an internship offer with a PR agency right after the end of my classes. As I am typing this, I am already two weeks into my “work-life”.…

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FIT DOESN’T EQUAL THIN. WHY BRANDS ARE NECESSARY FOR SOCIAL JUSTICE TO TAKE HOLD

11/06/2019
Nike

It’s easy to criticise brands for commercialising social justice. Popping a rainbow flag on a cupcake to “show support” or driving a female empowerment marketing strategy makes great fodder for those who are hyper-critical of commercialisation or those people for whom the issue is never addressed.

Don’t get me wrong, there’s a long way to go until we see women truly represented in City institutions or until the LGBT community can live without fear of …

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I gave up Instagram for Lent and you should too

26/04/2019

I gave up Instagram for Lent.

I never really knew what true craving meant until on Day 1, I popped on my jammies and pulled up the bed covers, and as part of my bedtime routine, I reached for my iPhone to open up a world of beautiful images ready to send me to sleep. The craving was intense. Just one tap to browse beautiful interiors, dream of powder white sands, be creatively inspired by …

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 5 Winning Ways to Support Startups

23/01/2019

Who wants to service startups? Some agencies are put off by preconceptions around cash flow or payment challenges, unrealistic Founder ambitions and PR blocks around business longevity and viable case studies.

 

At Cherish, we think that’s short-sighted. Trying to shoehorn conventional PR tactics against the needs of a fast growth enterprise is a very rare success.

 

Today we were delighted to get invited to the bright and colourful Huckletree West,  https://www.huckletree.com/locations, a West …

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