Cherish PR Agency Supports Laundrapp Win at the UK App Awards

We’re celebrating today after our client, Laundrapp, won the Innovation Award at the inaugural UK App Awards last night. Judged by an influential and respected panel of industry experts, the UK App Awards celebrate and reward excellence in apps developed in the UK. This win is a really great example of how a PR agency and client can be true partners.

The judges of the UK App Awards were looking for something special, and to reward companies who are going above and beyond – fully embracing tech innovation in the UK. A timely topic considering the latest announcement of investment in tech in the Autumn budget. With the UK digital and tech industry set to grow further, all eyes are on start-ups and fast-growth companies to make a difference to not only their respective markets but also the wider economy.

Cherish created the award entry focusing on how Laundrapp is truly innovative with its approach to the laundry industry. In its role as PR agency, the Cherish team worked hard to define clear objectives, show an effective strategy, to communicate Laundrapp’s creative implementation and show demonstrable results.

As a leading London tech PR agency, working with fast-growth and innovative brands, Cherish works to promote many of the UK’s leading apps. Laundrapp’s recognition at the UK App Awards is a real demonstration of the PR agency’s hard work in action.