Which Type Of Digital PR Is Right For You?
Digital PR is a developed form of traditional PR that focuses on online publications. Everyone keeps talking about it and it’s almost like a buzzword these days.
Types of Digital PR include:
- online articles and press releases
- working with influencers and bloggers on product features and reviews
- blogger outreaches to gain backlinks and mentions on relevant blogs
- affiliate programmes that pay a commission to influencers who refer customers to your business
- using social media to gain exposure
- building brand trust through online reviews
- link building through PR outreaches
- publishing content pieces, such as infographics and online tools
- online and offline press events that gain online coverage
- guest blogging on online publications to increase awareness
Every brand and business should have digital PR as a part of its marketing strategy to increase reputation and sales, and improve brand awareness. Where to start planning your digital PR strategy then? Here at Cherish, we believe that every successful strategy needs to have a clear, measurable goal to start with.
What’s your digital PR goal?
At the heart of all digital PR strategies is the goal. What is it that you want to achieve? For most businesses, the overarching objective will always be to generate more sales. The question is, which types of digital PR do you need to achieve that?
Enhance your Google ranking with SEO
Search engine optimisation (SEO) will help your company to rank higher on Google when people make searches related to your business. There are several digital PR tactics that will boost your SEO and help you to get on Google’s first page, which is the aim of the game since people rarely check the second and third page results. Publishing on high-authority websites and getting links to your website will push you up the rankings for your target keywords. The higher you rank on Google, the more traffic will come to your website. Without digital PR, your expensive SEO campaign won’t get you on Google’s first page.
Influence and become a thought leader in your industry
Who wouldn’t want to be known as a trusted leader? When planned and executed correctly, digital PR is a great way to become a thought leader in your industry. This can be done with the help of several different types of digital PR, such as press releases, opinion pieces, infographics, guest blogging and social media. You should always be there when there are relevant conversations regarding your industry and take part in the conversation.
Increased brand awareness and reach to increase your sales
Brand awareness plays a significant part of growing your sales. Increased brand awareness makes your target audience think of your brand first when planning to make purchases. Digital PR also happens to be a great way to increase your brand awareness and reach. PR outreaches, influencer and affiliate marketing, online and offline press events and social media marketing are all proven ways to increase your brand awareness and reach.
Reach a specific audience with digital PR
Maybe your goal is to reach a specific niche audience which would find your brand, product or service very valuable? The good news is the online world is home to them all and makes it easy to reach even the most rare communities. Are you looking for gamers who stream mobile games online? Mums-to-be with fertility issues? Students who are looking for their first accommodation? You will find them all online and you can reach them with digital PR tactics.
Boost website traffic
Does your website need more traffic? Are you launching a new product or service? Most businesses are more than happy to boost their website traffic. Different types of digital PR, such as press releases, social media, influencer and affiliate marketing, are all great ways to increase your website traffic figures. The more people reading about your business and sharing your content on social media, the more people there will be visiting your website.
Increasing trust in your brand through gaining mentions on influential social media accounts
Even if your brand awareness is high, your sales might not grow if consumers don’t trust your brand. Social media influencers have followers who trust their opinions on brands and businesses they support. There are several case studies of strong brands that were built in collaboration with social media influencers. Influencer marketing is increasingly popular since it works.
Just as any other online marketing tactic, digital PR trends keep evolving and changing all the time. Here at Cherish PR, we like to be on the top of the trends and always follow the industry news and best practices very closely. What do you think is the trendiest type of digital PR at the moment? Share your thoughts in the comments!