2024 IN REVIEW: HOW WE MADE AN IMPACT
Big news: our 2024 Impact Report is here, and it marks a year where we truly found our rhythm as part of The Wilful Group.
This was the year we brought together Cherish PR, Wilful, and Gong Communications under one unified B Corp certification, a huge moment that not only recognised how we’ve always worked, but signalled the start of something bigger and bolder.
Recertifying as a B Corp wasn’t just a tick-box exercise. It was a full-on, all-team effort that took nearly a year, and it paid off. We landed our highest ever B Corp score, with standout results in the Workers category. That means our people-first approach isn’t just felt, it’s certified.
All of this happened against a tough economic backdrop, tighter budgets and growing scrutiny of ESG. But we stayed true to what matters:
• Launching five Wilful Intentions to keep us accountable and ambitious
• Embedding responsibility and purpose across the whole team
• And continuing to invest in our culture, our people, and our mission
This report is a snapshot of a pivotal year for us, one where we didn’t just meet the bar, we raised it.
Want the full story?
Check out our 2024 Impact Report to dive into the wins, the lessons, and how we’re using communications as a genuine force for good.