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THE BIG TECH TRENDS THIS SUMMER

08/08/2016

It’s August, the month when most people are dreaming of swimming pools and sunsets. If you’re heading off for some R&R this month, check out the latest super cool, smart tech before you travel.

Before you pack your bags make sure you take a look at BlueSmart, a piece of hand luggage that you can control from an app, receive smart alerts and track all your travel data to get insights about your travel habits.…

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We have moved!

03/08/2016

After four amazing years at our offices in Chiswick, we have moved closer to the action and have set up shop in Paddington.

As a creative communications agency with a strong presence in the digital and startup space, the brand new WeWork offices in Paddington are a perfect fit for us. The new space is the ideal environment to grow as an agency and to continue to deliver outstanding campaigns for our clients.

The office …

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PR Tactics: Brand Management – Going Back to Basics for AI

19/07/2016

We’ve all read those potentially scary articles about the latest artificial intelligence developments, perpetuating the belief that humans will be destroyed by intelligent Terminator style robots or Dalek hoardes. This sounds like a case for some good brand management, and perhaps now is the time to take it back to basics for the latest technology superstar.

From a communications perspective, AI needs good PR.  There needs to be a much greater focus on clarifying what …

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How to measure PR

14/06/2016

This week, the eyes of the world’s PR big-wigs will turn to London as it hosts AMEC’s International Summit, the coming together of the biggest names in communications to discuss the 5Ms (Making Metrics Matter – Taking Measurement Mainstream), yes you can always rely on PRs for a snappy title. Yet there’s a reason why hundreds of communications professionals gather to ponder how to measure PR. It’s because every client, every boss, every business that …

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Why Instagram is essential for food marketing

03/06/2016

Scroll down your Instagram feed and you’re likely to come across a perfectly poured milk heart on top of a frothy flat white, or some ripe strawberries adorning a magnificent meringue. With an average of 75 million active users daily, the popularity of food images which are dominating our Instagram feeds, have a huge potential audience. ‘Foodstagram’ is a key component for a strong food PR campaign. Here are a few tips on how to …

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Top Tips: Social Media Management

06/05/2016

The good thing about social media is that brands have a chance to directly communicate with potential customers. The bad thing about social media is that brands have a chance to directly communicate with potential customers. Therefore good social media management is vital for businesses.

Sound strange? Think about it. As brand guardians, we may clap our hands with glee at lovely public comments about how awesome our products are, but brows will furrow when …

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Brand Social Media: What’s the Impact of Facebook Live?

29/04/2016

In April, Facebook CEO Mark Zuckerberg announced that the company would extend its ‘Live’ streaming feature from verified users like celebrities, brands and media, to the public. In this blog we ask what’s the impact of Facebook Live on brand social media strategies?

Whilst the popularity of ‘real time’ platforms like Snapchat and Twitter continue to grow, Facebook was facing a 21% decrease in original broadcast sharing and with new live streaming video platforms like …

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What Virtual Reality Tech Means for PR

07/03/2016

If you’ve watched TV ads recently, it’s likely that you’ve seen the slick new brand ad for Samsung, complete with Virtual Reality capabilities on Oculus Rift. Virtual Reality is heading mainstream, giving marketers limitless opportunities to immerse consumers in the world of their brand. From watching a concert, climbing a mountain, riding a motorbike or roller coaster, consumers can now “live” the aspirational world of your brand, heightening excitement and emotional response.

Brands such as …

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Top Tips: Talent PR on a Budget

29/01/2016

Looking to do talent PR but worried about the budget? We’re excited to be working with wonderful talent consultant Nicola Ibison who has been managing celebrities since 1998 with leading agencies like NCI and James Grant Management. Knowing that brands don’t always have A List budgets, she’s given us a few tips on how to work effectively with talent when you may not have the big bucks to pay for it.

“Companies behind brands often …

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If you are interested in working with Cherish, we would love to hear from you.

Contact

Tel: +44 (0) 203 626 0282
E: info@cherishpr.com
T: @CherishPR

Address

4th Floor
19 Eastbourne Terrace
Paddington
London
W2 6LG

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