2014 in a Snapshot – Life of a London PR Agency

The chestnuts are roasting on an open fire, we have a bottle of fizz doing the rounds and we’re all stuffed with mince pies. It can only mean one thing… it’s Christmas!! As a London PR agency, we can’t let the year come to an end without reflecting on the year – the highs, the lows and the fun times…

It’s the culmination of a wonderful year here at Cherish. 2014 is the year we …

Vice: A media company perfectly shaped for the future?

Forget the Royal visit; New York is still reeling from Friday night’s 20th birthday party for Vice Media, the punk magazine that has turned into a global multimedia corporation. Far from its grungy roots, Friday night’s event saw Lil Wayne, Ghostface Killah, Scarlett Johansson and the Black Lips taking to the stage; a multi-million dollar line up for a multi-billion dollar corporation. But Vice is also a media company that’s shaped itself for a digitally …

Celebrity PR – What’s the value?

One week ago today TOWIE star Gemma Collins sensationally packed her bags and left the celeb infested Australian ‘jungle’ citing “it was just toooooo hard”. Don’t start feeling too sorry for old Gems though, she still banked a reported cool £42k. Not bad for 3 days work. Here we take a look at celebrity PR, the pros and cons in a socially switched-on world.

Many have been left outraged by her sudden departure, the main …

PR Investment – When’s the Right Time?

PR stands for reputation, like a developer stands for coding, or a gardener stands for gardening – but when is the right time to make PR investment? It requires daily dedication, a long term commitment, monitoring and learning to make it better. It could be that for those failed campaigns we have noticed, they simply didn’t commit to PR after the big launch, maybe because the funds weren’t in place. Without a long term commitment, …

Client Snapshot: Uniform Dating Blogger Campaign

What do you get if you take one TV and Michelin Star chef otherwise known as Michael Caines, add to that the online dating site Uniform Dating, mix in 30 food bloggers and throw in a brand new recipe app called Uniform Foodies? Here we share with you an overview of our blogger campaign.

The answer (and delicious end result) is the ‘Foodies 100 Blogger Challenge with Uniform Foodies & Michael Caines’ and Uniform Dating …

Top Tips: Successful Show Event PR

The great and good of the publishing world descended on Earl’s Court this month for the London Book Fair. With some of the biggest publishing companies in the world investing thousands in sparkling stands and endless parties, it’s pretty hard to stand out. Show event PR is easier said than done, but get the formula right and you can really own the show!

Or is it?

The smart companies forget battling it out on the …

Fashion bloggers, tweet boutique and social currency

The inaugural Bloggers Fashion Week took place from 24-26 March in London and over 200 bloggers were involved – from styling, live blogging and even sashaying down the catwalk.

Working with our client ShopStyle, we organised a Tweet Boutique event to take place from 6 to 7pm on the last day and bloggers were invited to take part by tweeting to Shopstyle and using the hashtag #TweetBoutique. By tweeting, the bloggers built up social currency …

Client Snapshot: Mills & Boon Mother’s Day Press Campaign

Here’s a snapshot into how we worked with Mills & Boon on a press campaign to celebrate Mother’s Day. Romantic fiction publishers Mills & Boon hosted a very special Afternoon Tea at Covent Garden’s BB Bakery. The lucky mums, and their daughters, were treated to a simply delicious spread of mini sandwiches, little quiches, cupcakes and macaroons. To celebrate the release of Mills & Boon’s new short story collection Truly, Madly, Deeply, two of the …

The future is here and it’s wearable technology!

Cherish attended the Wearable Technology Show on Tuesday 18 March in London’s Olympia. We were there to support Anastasia Emmanuel, UK Marketing and Community Manager for client Indiegogo, who took part in the ‘Crowdfunding Head to Head’ panel discussion. You can read the Storify of the panel discussion here.

The panel discussed how designers of wearable technology can use crowdfunding platforms to raise the capital to produce their product. One product which has not only …

PR Insight: The Digital Revolution Boom

It’s the 25th anniversary of the World Wide Web and Cherish’s MD Rebecca Oatley looks back with fond memories of her days at the beginning of the digital revolution boom.

I remember it now.
7am, wet, cold and standing outside a hotel in Kensington ready to launch some weird and wonderful open operating system called Unix. Not just any old Unix. This was Unix System Five, version 4, now known as the immensely catchy SysV. …