Festivals & brands: the big experiential marketing opportunity

22/06/2018

British Summer Time festival in full flow!

Festival season is officially underway, from popular music events such as The Great Escape and Download to foodie festivals like Taste London which have already taken centre-stage this year. With an increasing number of summer-time festivals happening, and the consumer appetite seems ever-growing, it got us thinking – does experiential marketing at festivals really work?

Festivals are a big deal. Thousands of people flock to a particular city, …

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Technology Hub: London Tech Week 2018 in a Snapshot

11/06/2018

The time of year has come around yet again where the technology hub of London come together to celebrate all things innovation and gadgets at London Tech Week 2018. Not one to miss out on the action we have curated our top events to check out over the week *drum roll*…

Art of Work with keynote from Lord Sebastian Coe

Famous for his role in the Olympics 2012 bid, Lord Sebastian Coe will open this …

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Website for startups: a requirement or option?

07/06/2018

The UK is ranked third in the world by the Organisation for Economic Cooperation and Development  for the number of startups created, proving that there’s a huge entrepreneurial spirit in the nation. However, what’s shocking is that 1.98 million SMEs in the nation still don’t have a website even though 90% of households have Internet access. In this century, a business isn’t just about “bricks-and-mortar”. It’s so crucial for your business to have a digital …

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Media Spotlight: Broadcast Media Interview with CNBC

04/06/2018

Here at Cherish PR, we love a broadcast media interview. For clients broadcast media interviews can often be that golden opportunity that they feel proud of. One recent broadcast interview we are particularly proud of is a primetime slot with Spoon Guru’s Chairman, Andy Clarke, on CNBC.

CNBC has a whopping average of 104.9 million viewers worldwide, which is mostly made up of senior corporate executives, financial services professionals and high net worth individuals, perfect …

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Brand Strategy – Apple set to take larger slice of streaming market

01/06/2018

Brits love nothing more than a good boxset and chill. In recent years the popularity of nights in watching must-see shows such as Game of Thrones has increased as the new going out is staying in. Streaming giants such as Netflix and Amazon Prime TV have previously dominated the space but is there set to be a new kid on the block? Apple is set to switch brand strategy to take a larger slice of …

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