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STUNTS ARE DEAD. LONG LIVE PR STUNTS!

23/12/2016

Here are our top 3 from 2016

PR stunts are designed to raise eyebrows. Despite the great work out there, there’s no real formula (apart from the sheer creativity) for what makes a stunt work. It could be a simple idea, an activity planned for months or a smart and spontaneous response to world news or events. There’s no limit to the lengths that creative teams will go to create a positive buzz for their …

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New Year, New PR Team – A Kick-Start to 2017!

20/12/2016

This is the season for change and you might be thinking about a new marketing or PR team or approach for the New Year. It’s no secret that an effective PR campaign can work towards building your company profile, getting you noticed by investors, potential customers and beyond. However, choosing the right PR team for your business can feel overwhelming.

Whether you want to grow your social media channels or see your company in the …

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It’s beginning to look a lot like Christmas retail sales

15/12/2016

It should start on 24th December but over the past decade, we have all witnessed the onset of Christmas “creep”, driven by retailers airing their feel-good seasonal ads – all with a focus to drive the coveted Christmas retail sales. It’s been 10 years since John Lewis began their tear-jerking, heart-wrenching, budget-smashing 60 second mini-movies. This year’s Buster the Boxer launched on 10th November, a full six weeks before store doors close for the “official” …

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Press Office 101: Why good data creates an effective news story

09/12/2016

You may have seen our recent blog post explaining how to create news when there’s none – data being one tool to achieve this. In our latest blog, we are sharing a press office 101 – why good data creates an effective news story. Firstly, not all data makes a good news story. One of the biggest mistakes a business can make is pulling one dimensional data that focuses too heavily on itself.  It’s important …

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