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Brand Social Media: What’s the Impact of Facebook Live?

29/04/2016

In April, Facebook CEO Mark Zuckerberg announced that the company would extend its ‘Live’ streaming feature from verified users like celebrities, brands and media, to the public. In this blog we ask what’s the impact of Facebook Live on brand social media strategies?

Whilst the popularity of ‘real time’ platforms like Snapchat and Twitter continue to grow, Facebook was facing a 21% decrease in original broadcast sharing and with new live streaming video platforms like …

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