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PR Tactics: Understanding The National News Agenda

10/06/2015

Ever looked at a story which is high on the national news agenda and thought “I should be part of that”? Then look to a PR to insert you in the conversation. News monitoring, news-jacking or piggy-backing is a fundamental tool of a media hungry PR who knows when and how to jump on a story.

But an intuitive, experienced and strategic PR equally knows when to leave a news story well alone. This might …

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